Our Blog
Discover the affiliate and influencer marketing world through our eyes. On Vivian’s blog, we share expert insights and valuable resources to succeed with partnership marketing. Dive into the latest trends, stay informed about industry developments, and find inspiration to fuel your affiliate/influencer program.
How to Tell Whether an Influencer Partnership Actually Sold Anything
There is a moment at the end of every influencer campaign that everyone in this industry recognises. The creator sends ...
How to Build a Creator Content Testing Strategy for Meta and TikTok
Creator content can pile up fast. You have five creators, three hooks, a few edits, and a growing folder of ...
The Best Affiliate Marketing Solution for Ecommerce: A Brand-Side Guide for 2026
Affiliate marketing now drives around 20% of revenue for ecommerce businesses on average. It delivers an average ROI of 12:1, ...
Affiliate Marketing on LinkedIn: How to Use the World’s Largest Professional Network to Drive Revenue
LinkedIn is the only social platform where your audience shows up with their professional identity, their job title, their company, ...
Referral Program Best Practices: What Actually Works in 2026
83% of satisfied customers say they would refer a brand, but only 29% actually do. That gap is not a ...
Bad Advertisements: 16 Campaigns That Failed and the Review Steps That Would Have Caught Them
Most bad advertisements clear every internal approval before they reach the public. A team briefed the work, a marketing team ...
The Complete Guide to Affiliate Incentives in 2026
Most affiliate programs underperform for the same reason: the affiliate program incentives were set at launch and never revisited. A ...
Influencer Whitelisting & Usage Rights: What Brands Are Actually Paying for
An influencer deal carries two prices. The first covers making the post. The second covers everything a brand does with ...
Referral Rock Alternatives: The 7 Best Options for Every Business Type in 2026
Referral Rock is a solid piece of referral marketing software. Its customer support is consistently praised, its integrations with HubSpot, ...
How to Find Micro Influencers for Your Brand
Most brands searching for how to find micro influencers make the same mistake: they start with the tool instead of ...
Best Influencer Search Tools to Find the Right Creators in 2026
Finding the right creator used to mean scrolling through hashtags at midnight, screenshotting profiles into a spreadsheet, and guessing whether ...
Affiliate Marketing Trends 2026: What Is Actually Changing and What It Means for Your Program
The affiliate marketing playbook that worked in 2024 is actively working against you in 2026. The three structural forces reshaping ...
