Our Blog
Discover the affiliate and influencer marketing world through our eyes. On Vivian’s blog, we share expert insights and valuable resources to succeed with partnership marketing. Dive into the latest trends, stay informed about industry developments, and find inspiration to fuel your affiliate/influencer program.
Why Is Content Moderation Important for User-Generated Campaigns?
User-generated content (UGC) refers to any type of content that’s generated by users. This can include reviews, comments, testimonials, etc. ...
6 Affiliate Marketing Mistakes Brands Make (and How to Avoid Them)
Affiliate marketing holds great potential to drive massive returns on investment for e-commerce brands. With over 50% of marketers ranking ...
The Role of Paid, Owned, and Earned Media in Your Digital Marketing Strategy
Proper media positioning can help you reach a broader audience, boost credibility, and inspire brand loyalty. However, there’s a catch: ...
Best Affiliate Marketing Programs: 12 Amazing Examples You’ll Want to Copy
Affiliate marketing is a constantly evolving field with a promising future and an ever-increasing market. Its global value is projected ...
9 Best Gaming Affiliate Programs: Insights and Lessons for Success
As of 2023, the gaming industry was valued at over $200 billion, and it was expected to continue rising to ...
Types of Influencers: Know Who Your Brand Needs to Collaborate With
“Influencer” is a catch-all term for anyone who’s built an online following and is using it to, well, influence people. ...
How to Measure Your Influencer Marketing ROI
Many businesses are jumping on the influencer marketing train to reach potential customers and boost sales. But to determine if ...
The Biggest List of Brands That Work with Micro-Influencers in 2026
Influencer marketing has shifted. Gone are the days when a large following was all a creator needed to work with ...
Referral Program Template Guide for Businesses
Referral programs are one of the most effective ways to keep existing customers engaged with your brand while attracting new ...
Affiliate Marketing on Pinterest: How It Benefits Your Brand
The goal of visiting Pinterest is often to find inspiration—but that’s not the only thing you can do there. I’ve ...
How to Start an Affiliate Program for Your Business (Complete 2026 Guide)
In today’s fierce business world, affiliate marketing isn’t simply an outreach channel, but a powerful growth engine for direct-to-customer (DTC) ...
What Is Growth Marketing? The Foundational Guide for Modern Brands
Growth marketing sounds straightforward. It seems like a word to describe marketing that focuses on growth — which, in a ...
