Our Blog
Discover the affiliate and influencer marketing world through our eyes. On Vivian’s blog, we share expert insights and valuable resources to succeed with partnership marketing. Dive into the latest trends, stay informed about industry developments, and find inspiration to fuel your affiliate/influencer program.
Affiliate Marketing vs Referral Marketing: Key Differences for Your Campaigns
Having a reliable method for lead generation is an essential part of growing your brand, simply because more leads can ...
Best Affiliate Marketing Agencies to Work With in 2026
Choosing the best affiliate marketing agency can take so much work, especially if you’re like me and love to follow ...
Top Instagram Influencers Who Aren’t Celebrities: Authentic Voices for Your Brand
Did you know that today’s consumers trust non-celebrity social media influencers more than their favorite celebrities when it comes to ...
What Does a Brand Ambassador Do? Must-Know Insights for Your 2026 Campaigns
One of the fastest ways to boost brand sales is forming long-term partnerships with people who identify with your brand ...
How Do Brand Ambassadors Get Paid? Understanding Compensation Models
Brand ambassadors promote a brand’s products as part of a long-term contract. They may be celebrities or influencers who command ...
Why Is Content Moderation Important for User-Generated Campaigns?
User-generated content (UGC) refers to any type of content that’s generated by users. This can include reviews, comments, testimonials, etc. ...
6 Affiliate Marketing Mistakes Brands Make (and How to Avoid Them)
Affiliate marketing holds great potential to drive massive returns on investment for e-commerce brands. With over 50% of marketers ranking ...
The Role of Paid, Owned, and Earned Media in Your Digital Marketing Strategy
Proper media positioning can help you reach a broader audience, boost credibility, and inspire brand loyalty. However, there’s a catch: ...
Best Affiliate Marketing Programs: 12 Amazing Examples You’ll Want to Copy
Affiliate marketing is a constantly evolving field with a promising future and an ever-increasing market. Its global value is projected ...
9 Best Gaming Affiliate Programs: Insights and Lessons for Success
As of 2023, the gaming industry was valued at over $200 billion, and it was expected to continue rising to ...
Types of Influencers: Know Who Your Brand Needs to Collaborate With
“Influencer” is a catch-all term for anyone who’s built an online following and is using it to, well, influence people. ...
How to Measure Your Influencer Marketing ROI
Many businesses are jumping on the influencer marketing train to reach potential customers and boost sales. But to determine if ...
