Our Blog
Discover the affiliate and influencer marketing world through our eyes. On Vivian’s blog, we share expert insights and valuable resources to succeed with partnership marketing. Dive into the latest trends, stay informed about industry developments, and find inspiration to fuel your affiliate/influencer program.
Referral Program Template Guide for Businesses
Referral programs are one of the most effective ways to keep existing customers engaged with your brand while attracting new ...
Affiliate Marketing on Pinterest: How It Benefits Your Brand
The goal of visiting Pinterest is often to find inspiration—but that’s not the only thing you can do there. I’ve ...
How to Start an Affiliate Program for Your Business (Complete 2026 Guide)
In today’s fierce business world, affiliate marketing isn’t simply an outreach channel, but a powerful growth engine for direct-to-customer (DTC) ...
What Is Growth Marketing? The Foundational Guide for Modern Brands
Growth marketing sounds straightforward. It seems like a word to describe marketing that focuses on growth — which, in a ...
How to Recruit Affiliates: 4 Steps to Creating Partnerships that Drive Sales
Affiliate recruitment sounds simple on paper. You launch a program, circulate a signup link, and wait for partners to promote ...
UpPromote Review: The Ultimate Affiliate Marketing Software?
Among the well-established affiliate marketing platforms, UpPromote has recently gained traction, with some billing it as the ultimate solution. It ...
8 Referral Program Ideas Your Customers Will Rave About—With Examples!
Getting your new leads from existing customers could be the smartest business decision you can make. Aside from streamlining and ...
Top Gaming Influencers: Key Players in Esports and Streaming
Gaming has grown so much over the past decades that you can launch yourself into a successful career in this ...
Popular Pays for Brands: Is It Actually Worth It?
Popular Pays is an online platform that links brands with influencers that align with their marketing goals. Although it started ...
B2B Referral Program Examples to Inspire Your Business Strategy
Key Insights from Standout B2B Referral Program Examples Creating a solid marketing strategy for your B2B operation can be as ...
Tips and Strategies for Effective Audience Management: Influencer Marketing Edition
Key Points I find that many brands looking to utilize influencer marketing struggle while trying to manage the audience they’re ...
Brand Ambassador vs Influencer: Who Do You Need for Your Next Collab?
Brand Ambassador vs Influencer: Key Points About 60% of Gen Z consumers report that influencers are the reason they discover ...
