Our Blog

Discover the affiliate and influencer marketing world through our eyes. On Vivian’s blog, we share expert insights and valuable resources to succeed with partnership marketing. Dive into the latest trends, stay informed about industry developments, and find inspiration to fuel your affiliate/influencer program.

Affiliate Marketing for Small Brands

Affiliate Marketing for Small Brands: How to Start, Structure, and Grow a Program on a Small Budget

Obviously, you cannot beat large companies by outspending them in ads because every single click still costs you as much ...

How to Build a Successful Affiliate Program for Subscription Service

How to Build a Successful Affiliate Program for Subscription Service

Most affiliate marketing advice assumes a one-time purchase. A customer clicks an affiliate link, buys a product, the affiliate earns ...

Cross-Channel Marketing Ideas to Drive Growth

9 Cross-Channel Marketing Ideas for Growing Brands

Your customers may interact with your brand through several channels. For example, a prospect may discover the brand through a ...

Best Product Seeding & Influencer Gifting Platforms for Brands

Best Product Seeding & Influencer Gifting Platforms for Brands

Sending free product to creators sounds simple until you try to do it at volume. Someone has to find the ...

Affiliate Marketing Statistics Key Numbers That Actually Matter

Affiliate Marketing Statistics 2026: The Key Numbers That Actually Matter

Affiliate marketing is now one of the largest performance channels in digital marketing, and the affiliate marketing statistics from 2026 ...

How to Tell Whether an Influencer Partnership Actually Sold Anything

How to Tell Whether an Influencer Partnership Actually Sold Anything

There is a moment at the end of every influencer campaign that everyone in this industry recognises. The creator sends ...

How to Build a Creator Content Testing Strategy for Meta and TikTok

Creator content can pile up fast. You have five creators, three hooks, a few edits, and a growing folder of ...

The Best Affiliate Marketing Solution for Ecommerce: A Brand-Side Guide for 2026

Affiliate marketing now drives around 20% of revenue for ecommerce businesses on average. It delivers an average ROI of 12:1, ...

Affiliate Marketing on LinkedIn

Affiliate Marketing on LinkedIn: How to Use the World’s Largest Professional Network to Drive Revenue

LinkedIn is the only social platform where your audience shows up with their professional identity, their job title, their company, ...

referral program best practices what actually works

Referral Program Best Practices: What Actually Works in 2026

83% of satisfied customers say they would refer a brand, but only 29% actually do. That gap is not a ...

bad advertisements 16 campaigns that failed

Bad Advertisements: 16 Campaigns That Failed and the Review Steps That Would Have Caught Them

Most bad advertisements clear every internal approval before they reach the public. A team briefed the work, a marketing team ...

affiliate incentives complete guide

The Complete Guide to Affiliate Incentives in 2026

Most affiliate programs underperform for the same reason: the affiliate program incentives were set at launch and never revisited. A ...

123…9