Our Blog

Discover the affiliate and influencer marketing world through our eyes. On Vivian’s blog, we share expert insights and valuable resources to succeed with partnership marketing. Dive into the latest trends, stay informed about industry developments, and find inspiration to fuel your affiliate/influencer program.

How to Ensure Affiliate Contract Compliance

Affiliate Contract Compliance: Ensuring Your Program Runs Smoothly

Many businesses launching their affiliate programs find themselves struggling to ensure affiliate partners stay compliant with all the terms of ...

affiliate marketing vs referral marketing

Affiliate Marketing vs Referral Marketing: Key Differences for Your Campaigns

Having a reliable method for lead generation is an essential part of growing your brand, simply because more leads can ...

best affiliate marketing agencies

Best Affiliate Marketing Agencies to Work With in 2026 

Choosing the best affiliate marketing agency can take so much work, especially if you’re like me and love to follow ...

top instagram influencers non celebrity

Top Instagram Influencers Who Aren’t Celebrities: Authentic Voices for Your Brand 

Did you know that today’s consumers trust non-celebrity social media influencers more than their favorite celebrities when it comes to ...

What does a brand ambassador do?

What Does a Brand Ambassador Do? Must-Know Insights for Your 2026 Campaigns

One of the fastest ways to boost brand sales is forming long-term partnerships with people who identify with your brand ...

Do brand ambassadors get paid?

How Do Brand Ambassadors Get Paid? Understanding Compensation Models

Brand ambassadors promote a brand’s products as part of a long-term contract. They may be celebrities or influencers who command ...

why is content moderation important for user-generated campaigns

Why Is Content Moderation Important for User-Generated Campaigns?

User-generated content (UGC) refers to any type of content that’s generated by users. This can include reviews, comments, testimonials, etc.  ...

Frustrated affiliate marketer at desk surrounded by visual cues of common affiliate marketing mistakes like low commissions, SEO neglect, and poor product choices.

6 Affiliate Marketing Mistakes Brands Make (and How to Avoid Them)

Affiliate marketing holds great potential to drive massive returns on investment for e-commerce brands. With over 50% of marketers ranking ...

The Role of Paid Owned and Earned Media in Your Digital Marketing Strategy

The Role of Paid, Owned, and Earned Media in Your Digital Marketing Strategy

Proper media positioning can help you reach a broader audience, boost credibility, and inspire brand loyalty. However, there’s a catch: ...

Best Affiliate Marketing Programs

Best Affiliate Marketing Programs: 12 Amazing Examples You’ll Want to Copy

Affiliate marketing is a constantly evolving field with a promising future and an ever-increasing market. Its global value is projected ...

Gamer in front of the screen

9 Best Gaming Affiliate Programs: Insights and Lessons for Success

As of 2023, the gaming industry was valued at over $200 billion, and it was expected to continue rising to ...

Types of Influencers Know Who Your Brand Needs to Collaborate With

Types of Influencers: Know Who Your Brand Needs to Collaborate With

“Influencer” is a catch-all term for anyone who’s built an online following and is using it to, well, influence people. ...

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