Our Blog

Discover the affiliate and influencer marketing world through our eyes. On Vivian’s blog, we share expert insights and valuable resources to succeed with partnership marketing. Dive into the latest trends, stay informed about industry developments, and find inspiration to fuel your affiliate/influencer program.

Best travel affiliate programs

17 Best Travel Affiliate Programs to Inspire You for 2026

Travel stands out as one of the most profitable niches in the affiliate industry, as well as one of the ...

Is YouTube Social Media?

Is YouTube Social Media? How Brands Use YouTube for Affiliate Marketing 

When you hear the term “social media,” the usual suspects tend to come to mind: Instagram, TikTok, Facebook, or X ...

Best SaaS partner programs

7 Best SaaS Partner Programs: How to Find and Build One That Works

As a SaaS company, you need to build an ecosystem of resellers, affiliates, consultants, and integration partners to bring your ...

12 TikTok Food Influencers to Partner With in 2025

12 TikTok Food Influencers You’d Want to Work With in 2026

TikTok food influencers are the go-to for brands aiming to connect with food-loving audiences. Their short-form videos, viral challenges, and ...

How to Ensure Affiliate Contract Compliance

Affiliate Contract Compliance: Ensuring Your Program Runs Smoothly

Many businesses launching their affiliate programs find themselves struggling to ensure affiliate partners stay compliant with all the terms of ...

affiliate marketing vs referral marketing

Affiliate Marketing vs Referral Marketing: Key Differences for Your Campaigns

Having a reliable method for lead generation is an essential part of growing your brand, simply because more leads can ...

best affiliate marketing agencies

Best Affiliate Marketing Agencies to Work With in 2026 

Choosing the best affiliate marketing agency can take so much work, especially if you’re like me and love to follow ...

top instagram influencers non celebrity

Top Instagram Influencers Who Aren’t Celebrities: Authentic Voices for Your Brand 

Did you know that today’s consumers trust non-celebrity social media influencers more than their favorite celebrities when it comes to ...

What does a brand ambassador do?

What Does a Brand Ambassador Do? Must-Know Insights for Your 2026 Campaigns

One of the fastest ways to boost brand sales is forming long-term partnerships with people who identify with your brand ...

Do brand ambassadors get paid?

How Do Brand Ambassadors Get Paid? Understanding Compensation Models

Brand ambassadors promote a brand’s products as part of a long-term contract. They may be celebrities or influencers who command ...

why is content moderation important for user-generated campaigns

Why Is Content Moderation Important for User-Generated Campaigns?

User-generated content (UGC) refers to any type of content that’s generated by users. This can include reviews, comments, testimonials, etc.  ...

Frustrated affiliate marketer at desk surrounded by visual cues of common affiliate marketing mistakes like low commissions, SEO neglect, and poor product choices.

6 Affiliate Marketing Mistakes Brands Make (and How to Avoid Them)

Affiliate marketing holds great potential to drive massive returns on investment for e-commerce brands. With over 50% of marketers ranking ...

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