Among the well-established affiliate marketing platforms, UpPromote has recently gained traction, with some billing it as the ultimate solution. It was created by the Vietnamese company Secomapp, which specialises in producing Shopify apps.
To see how well it holds up to these claims, I gave UpPromote a test drive and set out to write this review. Is it truly the best affiliate software the industry currently has to offer? Stick with me to find out.
Table of Contents
Key Takeaways
- UpPromote is a comprehensive, user friendly affiliate software platform built specifically for Shopify, with tools to create, manage, track, and scale your affiliate program from one place.
- Its fraud protection features, responsive support team, and high degree of customisation set it apart from many competitors.
- The free plan is genuinely helpful for small businesses getting started, while paid plans unlock the tools needed to manage affiliates and drive conversions at scale.
- UpPromote works best for small to mid-sized Shopify merchants. Larger businesses may find the email caps and lack of CRM integrations limiting.
- If building and managing an affiliate program feels like too much to take on alone, Vivian Agency has helped bring over 50 successful programs to life.
Why Do You Need Affiliate Marketing Software?
According to Kinsta, 54% of brand marketers report affiliate marketing as one of their top three customer acquisition channels, while 20% cite it as their primary channel. In certain industries such as publishing, the importance is even greater — 31% of publishers claim affiliate marketing as their main source of revenue.
Anyone looking to build an affiliate program, especially one designed to work with a broader network of partners, can save significant time and money with a dedicated software solution. The right affiliate software gives you a unified platform to manage affiliates, automate essential tracking and payment processes, recruit new partners, and keep your affiliates happy — without the manual hassle that comes with running everything by hand.
Without proper tracking in place, you are essentially waiting for results with no visibility into what is driving conversions or where your traffic is coming from. Good affiliate software solves this by making your entire program’s performance displayed clearly in one dashboard, so your team can make fast, informed decisions.
For Shopify merchants in particular, in particular, having a solution that integrates directly with your store makes it far easier to connect your affiliate activity to actual sales, conversions, and growth data — and to optimize your program continuously based on what the numbers tell you.
What Is UpPromote?
UpPromote is a comprehensive affiliate marketing solution designed for seamless integration with Shopify. You can get it directly from the Shopify app store, making the setup process straightforward for merchants already on the platform. It functions as both an affiliate software tool and a lightweight affiliate marketplace, giving you a single place to recruit, manage, and track your affiliate partnerships.
As an all-in-one affiliate software solution, UpPromote gives you everything you need to create and manage your affiliate program, including:
- Tools to build your program from the ground up with customisable options that keep everything on brand
- Recruitment and communication tools to help you identify, recruit, and manage affiliates effectively through a clear marketplace listing
- Motivational tools to create incentives that keep your affiliates happy, engaged, and actively promoting your brand
- Tracking and management tools to monitor performance, automate payouts, and protect your program from malicious actors
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Which Features Set UpPromote Apart From the Competition?
UpPromote’s basic workflow is clean and intuitive. The process is separated into three main steps: creating your program, finding affiliates to work with, and tracking their performance. Where UpPromote really stands out is in the depth of customisation it offers when you manage affiliates and structure their rewards — giving you far more control than most comparable tools on other platforms.
A standout feature is the ability to generate affiliate links with a single click, making it easy for partners to get set up quickly without waiting on your team. Affiliates can visit their personalised dashboard to access their links, track their conversions, and monitor their earnings — all without needing to contact support.
Here are several options you have when customising your payment model:
- Basing commissions on milestones rather than individual orders
- Setting up special commissions for particular products
- Lifetime commissions that reward partners for the long term
- Paying commissions in store credit rather than money, which helps manage cost while keeping affiliates happy
The platform supports multiple integrations, including Appstle, Recharge, Bold, Seal, Recurpay, and Partial.ly for subscription management, PayPal for payouts, and Mailchimp, Klaviyo, or Omnisend to sync your affiliate contact lists. These integrations make it easier to automate your workflows and connect your affiliate program to the other tools your team already uses, helping you scale your partnership activity without adding to your team’s workload.
The support team is professional, fast, and responsive, operating 24/7 to cover every time zone. Fraud protection features are also available across all plans, including the free tier, giving merchants essential security to protect their program from malicious actors from day one. This is one of the features that makes UpPromote genuinely helpful for newer merchants who may have concerns about fraud but aren’t yet ready to invest in a premium plan.
Not sure which affiliate software is right for your program? Let’s explore your options together — book a free call with our team and we’ll help you decide.
UpPromote Pricing
UpPromote has four subscription options to suit different business sizes and growth stages:
- Free plan
- Growth plan ($29.99/month or $299.90/year)
- Professional plan ($89.99/month or $899.90/year)
- Enterprise plan ($199.99/month or $1,999.90/year)
Free Plan
The free plan allows you to:
- Create and manage a single affiliate program
- Get one coupon per affiliate
- Run 200 referrals reviewed per month
- Access 50MB of media space
- Send 100 bulk emails per day
- Access most of the platform’s core features
For merchants just getting started, the free plan offers genuine value. It lets you launch your program, recruit your first partners, and begin tracking referrals and conversions without any upfront cost. For many small businesses, this is a helpful way to test the platform before committing to a paid tier.
Growth Plan
The growth plan includes everything in the free version, plus:
- Unlimited affiliate programs
- 300 referrals reviewed per month
- 300 bulk emails per day
This is a strong option for growing businesses that need to manage affiliates across multiple programs, scale their partner onboarding, and track performance across a wider network without spending heavily upfront.
Professional Plan
The professional plan builds on the growth plan with:
- Unlimited coupons
- 600 referrals reviewed per month
- 400 bulk emails per day
- Unlimited media space
- Auto-generated coupons
- Custom affiliate links
- Automatic PayPal payouts
- Multi-level marketing features
For brands running more sophisticated campaigns and looking to automate payouts, optimize their affiliate tracking, and drive higher conversions through a structured partnership setup, this plan delivers strong value.
Enterprise Plan
The enterprise plan includes everything above, plus:
- Unlimited referral reviews
- 500 bulk emails per day
- Multiple store support
- Coupon code commissioning
- Custom development options
For successful brands managing a large affiliate community across multiple channels and websites, the enterprise plan provides the scale and flexibility needed. That said, it is worth reviewing the email caps and integration options carefully before committing, as some limitations may still apply at this tier.
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What Are the Pros and Cons of UpPromote?
Pros
- A genuinely helpful free plan, though limited to a single affiliate program
- A simple, user friendly interface that makes it easy to manage affiliates and track performance without a steep learning curve
- The ability to generate affiliate links with a single click, reducing setup time for new partners
- Unique features such as paying commission in store credit, which helps control cost while keeping affiliates motivated
- A high degree of customisation across commission structures and partner onboarding flows, making it easy to keep everything on brand
- Seamless Shopify integration that connects your affiliate activity directly to sales, conversions, and growth data
- Fraud protection available even on the free plan, giving merchants essential security to protect against malicious actors from day one
- A responsive, around-the-clock support team that helps you resolve concerns and issues quickly without waiting
Cons
- UpPromote only works with Shopify, making it largely irrelevant for merchants on other platforms or B2B businesses looking for a more flexible affiliate marketplace solution
- The cap on bulk emails, even for enterprise users, can be a hassle for larger businesses managing a high volume of affiliates across multiple channels
- There is a lack of CRM integrations, which may create friction for teams that rely on customer relationship tools to manage their community and automate their outreach
Bottom Line: Is UpPromote Worth Trying?
UpPromote is a powerful platform with an impressive range of features, solid fraud protection, and a responsive support team. For Shopify merchants running small to mid-sized affiliate programs, it is one of the more capable and user friendly solutions available.
The free plan makes it easy to visit and explore the platform without any upfront cost, and the ability to track conversions, automate payouts via PayPal, and manage partner onboarding through a single dashboard makes it a genuinely helpful tool for growing brands.
For example, a mid-sized e-commerce brand looking to recruit influencers, track referrals, and optimize their commission structure would find UpPromote a strong fit. The platform’s tracking capabilities make it easy to see which partnerships are driving traffic and conversions, and which need attention — giving your team the data it needs to scale what’s working.
That said, there are important caveats. UpPromote works best for Shopify stores that do not see major traffic volumes and need a streamlined affiliate program. The daily email caps and absence of CRM integrations make it a less compelling solution for larger merchants looking to scale aggressively, manage affiliates across multiple channels, or build a broader affiliate marketplace presence.
For the right business, though, UpPromote delivers real value. It streamlines partner onboarding, automates PayPal payouts, provides reliable tracking, and gives your support team the tools they need to keep affiliates happy and driving consistent conversions.
Need Help With Your Affiliate Marketing Efforts? Contact Vivian Agency!
Regardless of whether UpPromote is the right fit for you or you would rather explore another platform, building an affiliate program from scratch can be a serious challenge, especially if it is your first time doing it.
At Vivian Agency, we have helped bring over 50 successful brands’ affiliate programs to life, generating over $12 million in revenue and connecting brands with more than 8,000 influencers and affiliates. Whether you need help choosing the right affiliate software, structuring your program, managing your community of partners, or optimizing for long-term growth and conversions, we have the experience to help you scale.
Feel free to write to us if you have any questions or book a call with us directly so we can set a time to discuss your campaign plans.
