Influencer Marketing
The Role of Paid, Owned, and Earned Media in Your Digital Marketing Strategy
Proper media positioning can help you reach a broader audience, boost credibility, and inspire brand loyalty. However, there’s a catch: ...
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Types of Influencers: Know Who Your Brand Needs to Collaborate With
“Influencer” is a catch-all term for anyone who’s built an online following and is using it to, well, influence people. ...
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How to Measure Your Influencer Marketing ROI
Many businesses are jumping on the influencer marketing train to reach potential customers and boost sales. But to determine if ...
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The Biggest List of Brands That Work with Micro-Influencers in 2026
Influencer marketing has shifted. Gone are the days when a large following was all a creator needed to work with ...
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Top Gaming Influencers: Key Players in Esports and Streaming
Gaming has grown so much over the past decades that you can launch yourself into a successful career in this ...
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Popular Pays for Brands: Is It Actually Worth It?
Popular Pays is an online platform that links brands with influencers that align with their marketing goals. Although it started ...
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Tips and Strategies for Effective Audience Management: Influencer Marketing Edition
Key Points I find that many brands looking to utilize influencer marketing struggle while trying to manage the audience they’re ...
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Brand Ambassador vs Influencer: Who Do You Need for Your Next Collab?
Brand Ambassador vs Influencer: Key Points About 60% of Gen Z consumers report that influencers are the reason they discover ...
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The Power of Community Marketing: The Difference Between Affiliates, Influencers, Referrals and Partnerships
In a world where word-of-mouth and authentic connections drive consumer decisions, community marketing is the perfect solution for businesses seeking ...
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How to Build an Insurance Referral Program
Here’s how my team at Vivian Agency built a referral program for an insurance company offering travel medical and global ...
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