TikTok food influencers are the go-to for brands aiming to connect with food-loving audiences. Their short-form videos, viral challenges, and visually appealing content have totally revolutionized food marketing, creating a direct bridge between consumers and brands.
Unfortunately, the number of influencers in the food space makes it difficult to find which ones truly drive impact. That’s why I’ve compiled a list of the top 12 TikTok food influencers you’d want to work with for your 2025 campaigns. You’ll also find actionable tips on how to maximize your collaborations for real results.
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Top 12 TikTok Food Influencers in 2025
Here are 12 of the best FoodTok influencers to work with.
1. Emilymariko
Emily Mariko, @emilymariko, skyrocketed to fame when her salmon bowl recipe went viral during the pandemic. She’s popular for her satisfying ASMR sounds and aesthetically pleasing visuals.
Her TikTok videos give off a clean, minimalistic vibe that keeps viewers engaged; she focuses on easy-to-follow meal prep without voice-overs or complicated edits. She’s an excellent fit for health-conscious brands, aesthetic kitchenware, and lifestyle-focused food products. She presently has 12.3M TikTok followers.
2. Wishbonekitchen
Meredith Hayden, @wishbonekitchen, began blogging her experiences as a private chef in the Hamptons and quickly became an internet sensation for her behind-the-scenes vlogs. She has 2.3M TikTok followers and has inspired other TikTok creators to share their content under the #privatechefhamptons hashtag. She has worked with reputable brands like Pringles, Netflix, Kerrygold, and Google.
Her luxury lifestyle content makes her a perfect fit for premium food and lifestyle brands.
3. How.kev.eats
Kevin Noparvar, @how.kev.eats, is an LA-based influencer who built a massive following by creating content centered on honest food reviews. His scope of review is limitless, as he usually tries everything, from street food to high-end restaurants. His audience trusts him because he provides transparent ratings and is not afraid to give a low score if a meal doesn’t meet his expectations.
His videos, which often include ASMR and close-up shots of him eating, are highly engaging and very satisfying to watch. He often reviews restaurants without payment, making him a good fit for fast-food chains and beverage companies confident in their product quality.
4. Cozyivn
Ivan McCombs, @cozyivn, known as Ramen King, built a loyal #ramfam community of over 11 million followers on TikTok by combining ramen recipes with ASMR.
Aside from ramen, he also makes ASMR videos of easy-to-recreate comfort foods. He has collaborated with several food brands, including Rapid Brand (promoting their microwave ramen cooker) and JINYA Ramen Bar (promoting new menu items).
5. Cucinaconruben
Ruben Bondi, @cucinaconruben, is known for his Italian-style cooking. His content showcases traditional recipes using fresh, high-quality ingredients in a relatable and engaging way. His charming personality and focus on Italian cuisine have earned him a loyal following of 2.4M users on TikTok.
He also hosts a show on Food Network, Cooking on the Balcony With Ruben, where he prepares traditional Italian food, often inviting family and friends as guests. He’s a great fit for Italian food brands selling ingredients like pasta, olive oil, and cheese. He’s also collaborated with kitchenware brands in the past and would be a great fit for brands in this niche.
6. The_pastaqueen
Nadia Caterina Munno, @the_pastaqueen, is popular on TikTok for her Italian-American fusion cooking, humor, and vibrant personality. She has amassed a large following through her unique content style that combines authentic family recipes with dramatic flair.
She usually starts off her videos with a theatrical intro, like a dramatic phrase or engaging story; she then goes on to prepare the meal with a dash of hand gestures and a passionate Italian accent. Nadia doesn’t just teach people how to cook; she provides a complete entertaining experience.
Nadia has worked with several brands, like Ferrari-Carano Vineyards and Winery and Pastificio di Martino. Brands that produce Italian food condiments, kitchen and home goods, and specialty ingredient suppliers will benefit from her influencing skills.
7. Keith_Lee125
Keith Lee, @keith_lee125, is a former MMA fighter who rose to TikTok fame by reviewing small and local restaurants. His raw and unfiltered food reviews have been known to significantly boost a restaurant’s sales.
His simple style, ordering takeout, settling in, and giving an honest opinion, has built him a loyal following of over 17 million people. His videos rack up millions of views, earning him a spot on the list of best TikTok food reviewers. He doesn’t just review the restaurants; he shares their stories, giving his content a genuine grassroots feel.
Many of his followers consider his recommendations the holy grail, making him a great fit for restaurants looking for honest endorsements.
8. Sameats
Sam Way, @sameats, is a self-taught cook and influencer who started posting on TikTok to attract possible employers. However, his fast-paced cooking videos quickly drew the attention of millions of followers, leading him to become a full-time content creator.
He’s worked with brands like Nespresso and Ninja before and is a great fit for beverage brands, kitchenware brands, and premium grocery brands.
9. Tiffycooks
Tiffy Chen, @tiffycooks, gained massive popularity with her easy-to-make Asian recipes. From Korean to Chinese and even Taiwanese dishes, she’s got you.
Tiffy specializes in breaking down complex Asian recipes into simple, short tutorials that anyone can try. Her focus on “20-minute dinners” has made her a crowd favorite among both busy people and seasoned home cooks.
She often incorporates storytelling into her videos by sharing the cultural context behind the meal or how she learned how to cook from her mother and grandmother in Taiwan.
She has her own brand, Kai Don, and has published a cookbook with 88 recipes. She has also partnered with HelloFresh in the past. I think she’ll be a particularly great fit for kitchen appliance brands and meal delivery brands.
10. Flakeysalt
Joshua Weissman, @flakeysalt, is popular for his funny yet informative cooking videos. His type of content, culinary expertise with a sprinkle of humor, has earned him a large following on YouTube and TikTok.
His page is a mix of healthy recipes, tasty treats, reviews, and kitchen hacks. He combines them with a satirical approach, making him a unique creator in the food-influencing space. He makes his content extra relatable by featuring his wife and sharing anecdotes about his life.
His videos often feature quick cuts, punchy sound effects, and witty commentary that keep his viewers coming back for more.
Joshua has worked with premium cookware brands like Made In Cookware and Gozney. Aside from these types of brands, he’s also a good fit for brands that sell high-quality whole ingredients like premium spices and specialty flours.
11. Nick.digiovanni
Nick DiGiovanna, a former MasterChef finalist, is one of the top food content creators out there. He combines his professional culinary skills with a fast-paced entertainment format that’s perfect for TikTok.
He’s one of the most daring food creators, popular for tackling audacious cooking projects like making the world’s largest donut. He also has an impressive collection of world records, including the world’s largest cupcake and the fastest time to debone a chicken.
His videos often explore global flavors and are always visually stunning and fast-paced. I would recommend Nick to high-end food brands that resonate with his cutting-edge content. Some brands he worked with include Great Jones, Solo Stove, and HelloFresh.
12. Callmebelly
Elliot Norris, @callmebelly, is a travel and foodie influencer who shares his culinary adventures with his online followers. His charismatic and enthusiastic onscreen presence, combined with his honesty about his personal journey, has attracted over 1million followers.
His reviews are usually marked by comedic reactions, which make his content both entertaining and informative. He’ll be a good fit for fast-food chains, snack and beverage brands, and food delivery services.
Why TikTok Influencers Are a Big Deal in 2025
TikTok isn’t just about trends; it has now evolved into a vital marketing tool for brands looking to expand their reach. Here are a few more reasons why TikTok influencers are a big deal in 2025:
High Engagement Rates
TikTok’s For You Page (FYP) algorithm favors creative and entertaining content, and creators who match these measures can reach millions organically. It also has features like stitches, duets, and challenges, which encourage users to recreate recipes from their favorite food influencers. These forms of UGC can prove to be a powerful form of peer-to-peer marketing.
Trend-Driven Culture
TikTok has a trend-driven culture. This means that simple trends that start on TikTok can go on to be global phenomena. Viral trends like the #fetapasta and the salmon bowl trend have been tried by thousands of people globally. These trends are powerful marketing tools, and influencers are the trendsetters.
Visual Storytelling
Food and cooking are two of the most visual niches on social media, making TikTok a perfect fit. The short-form video format is ideal for showcasing mouth-watering recipes, kitchen hacks, and dining experiences.
Creator Authenticity and Consumer Trust
TikTok food influencers are popular for their authenticity. They are often filming in their own kitchen, using their own tools, and sharing their successes and epic fails. This makes them more relatable, which in turn builds customer trust.
How To Leverage TikTok Influencer Marketing for Your Brand
Working with TikTok influencers goes beyond sending them free products. Here’s how to maximize your partnership:
1. Set Clear Campaign Goals
You need to properly define your goals even before you start looking for influencers. What do you want to achieve by collaborating with a TikTok food influencer? Do you want to increase brand awareness, drive direct sales, boost website traffic, or launch a new product? Your goals will determine the kind of influencer you work with and the metric you’ll track.
2. Choose the Right Influencers
I can’t overemphasize the importance of working with the right influencer. Not every type of influencer is the right fit for your brand. For example, if you’re a fast-food brand, you don’t want to collaborate with a food influencer who focuses on making whole foods from scratch.
Look beyond the follower count and instead consider their niche, engagement rates, and audience demographics.
3. Encourage Creative Freedom
To get the best out of your influencer collaboration, trust their creative vision and allow them to have a say in the creative process.
They know their audience better than anyone and know how best to integrate your product into their unique style or content. The best-performing influencer campaigns are those that feel genuine and align easily with the creator’s authentic style of content.
4. Explore User-Generated Content (UGC)
User-generated content is one of the most powerful tools in modern-day marketing. Most people respond to UGC because it’s authentic and relatable. Instead of your brand creating everything in-house, you can repurpose influencer videos for your ads, websites, and social media campaigns. This further leverages the influencer’s credibility for your brand’s benefit.
5. Track Performance
Lastly, you want to make sure you’re tracking metrics like views, engagement, click-through rates, and conversions. Measuring your influencer marketing ROI helps you optimize your campaign for better results. You can use TikTok analytics and affiliate links for accurate ROI measurement.
Vivian Agency Can Help You Manage Your Creator Relationships
TikTok food influencers are shaping what people eat, buy, and share in 2025. The right partnerships can turn your brand into the next viral sensation. However, managing influencer campaigns takes strategy and expertise.
That’s where Vivian Agency comes in. We’re a boutique digital marketing agency that offers tailored-for-you influencer and affiliate marketing solutions. We connect you with the best creators, handle campaign management, and deliver measurable results so you can focus on growth.
Ready to get your brand trending on TikTok? Book a call with us or use our Contact Us page to get started.
