When Resumeble approached us, they had an existing ShareASale affiliate program, but recognized the need for strategic growth. Their goal was to strengthen relationships with top-performing affiliates, expand their reach through LinkedIn, and ultimately drive more sales in the face of growing AI competition. We embarked on a 12-month collaboration focused on optimizing their program and amplifying their brand presence.
I like the flexibility, agility, and quick turnarounds perfect for a fast-paced business environment. I like the speed of how things are done, the absence of fear of making mistakes or asking questions, responsiveness, and the modern structured approach. We see results, and this type of marketing helps build a reputation quickly, drive sales, and create a loyal consumer base. It’s a simpler and cheaper way to enter specific markets than spending thousands of dollars on SEO.
Olena Mazur,
CEO and cofounder of Resumeble
Goal
1. Optimize the affiliate program for increased engagement and revenue.
2. Develop strong relationships with key partners.
3. Enhance brand awareness on LinkedIn to reach a wider audience of job seekers.
4. Counteract the growing presence of AI-based resume tools in the market.
KPIs
– Affiliate engagement and sales growth
– Increased website traffic from affiliate referrals
– LinkedIn follower growth and post engagement
– Brand awareness and market share in the resume writing industry.
Our Strategy
Data-Driven Approach: We implemented a rigorous tracking and analysis system to monitor affiliate traffic, sales, and LinkedIn performance data. This enabled us to refine strategies based on real-time insights.
Program Optimization: We added comprehensive Terms and Conditions and a detailed FAQ to the affiliate program, addressing common questions and concerns.
Partnership Development: We nurtured relationships with existing affiliates, offering support and resources to maximize their success.
LinkedIn Amplification: We crafted engaging sponsored posts that showcased Resumeble’s expertise and value proposition, driving awareness and traffic.
Results
Doubled sales in 4 months, reaching $22k monthly through a growing network of 500 partners, and expanded the brand’s presence from 1 to 4 channels.
Benefits
Successful affiliate program running as an evergreen revenue source. Significant growth in affiliate-driven sales.
Brand presence and activity on multiple channels, including Pinterest, LinkedIn, and YouTube, and collaborations with major publishers and influencers.
Examples of who we work with
– Forbes
– New York Post
– Wikijob
– Mo Chen, 85k subscribers (YouTube)
– My eLearning World, 115k monthly traffic (website)
– Talent Acquisition Partners on LinkedIn
Testimonial
“I like the flexibility, agility, and quick turnarounds perfect for a fast-paced business environment. I like the speed of how things are done, the absence of fear of making mistakes or asking questions, responsiveness, and the modern structured approach. We see results, and this type of marketing helps build a reputation quickly, drive sales, and create a loyal consumer base. It’s a simpler and cheaper way to enter specific markets than spending thousands of dollars on SEO.”
Olena Mazur,
CEO and cofounder of Resumeble