Here’s how to structure and design a referral and affiliate program landing page to attract more affiliates to join.
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The Importance of an Affiliate and Referral Landing Page
As we mentioned in our previous articles, affiliate, influencer, and referral programs are one of the best growth channels you can invest in. The landing page for these programs plays a crucial role, acting as the first point of interaction between the brand and potential affiliates. A well-designed landing page not only captures attention but also effectively communicates the program’s value, encouraging sign-ups and active participation.
What Makes a Great Affiliate and Referral Program Landing Page
A great landing page is not just informative but also engaging and visually appealing. It should:
- Be aligned with the brand’s identity and values.
- Use compelling visuals and graphics, like user-generated photos, to create a more relatable and authentic feel.
- Clearly and concisely present the program’s benefits and requirements.
- Include a strong call-to-action (CTA) that encourages immediate action.
Growing the Program and Attracting More Affiliates
An effective landing page can significantly contribute to the growth of the affiliate program by:
- Making it easier for potential affiliates to understand and join the program.
- Creating a sense of community and belonging, encouraging word-of-mouth promotion.
- Providing necessary resources and support to help affiliates succeed, thereby attracting more participants through their success stories.
It’s not just about attracting affiliates but also about providing them with the tools and information needed to succeed, which in turn benefits your brand.
Essential Elements of an Effective Affiliate and Referral Landing Page
We’ll dive into the exact structure and elements this landing page should have, and show you exactly how that looks by sharing examples from our clients.
Here are some key elements that make a landing page successful:
- Clear explanation of the program
Articulate what the affiliate program is and who it’s designed for. For instance, the Tactical Foodpack landing page explicitly targets content creators like influencers and bloggers, catering to audiences seeking natural, tasty freeze-dried food. - Compelling benefits
Highlight what affiliates will gain, such as commissions, bonuses, and exclusive perks. Tactical Foodpack, for example, offers a 10% commission on sales, free products for content creation, and discounts for the affiliates’ audience. - Audience benefits
Explain how the audience of the affiliates benefits, such as through discounts or special offers. This encourages affiliates to promote the program more vigorously. - Simple sign-up process
Outline a straightforward and easy-to-understand sign-up process. This might include filling out a form, and upon acceptance, gaining access to an affiliate dashboard with a personal tracking link and marketing materials. - FAQ section
Address common queries regarding terms and conditions, earnings, payment methods, promotional strategies, and more. This section can help clear up any uncertainties and provide valuable information. - Social proof
Include reviews, testimonials, and partner logos to build trust and credibility. Showcasing the experiences of current affiliates can be a powerful persuasion tool. - Contact information
Provide a direct way for potential affiliates to ask questions or share feedback, such as an email address or a contact form.
Affiliate and Referral Landing Page Structure
This is a structure we usually show to our clients when we start working with them on building an affiliate or referral program. It outlines exactly what information needs to be on the page and, ideally, in what order. We collaborate with their in-house design team to create a landing page that is a balance between best practices for affiliate programs while adhering to their brand image. Making the page engaging and exciting is another fun challenge to tackle.
Affiliate Program Landing Page Outline for Tactical Foodpack
You could copy this landing page structure mockup with your program’s information and be ready to launch your affiliate or referral program in no time. Over time, you can keep expanding your FAQ section with common questions you get from your affiliates. It’s important to also keep improving the landing page overall with any new knowledge you gain from your affiliates and referrals.
Affiliate and Referral Landing Page Examples
Let’s deconstruct some of our client’s’ successful affiliate and referral landing pages, and pinpoint what makes them work so well.
#1: Click & Grow
This landing page has a fresh, inspiring look to it and it presents all the information about their affiliate program in a clear but concise way. In partnership with them, we launched their affiliate program in 2021, which reached $20k in sales in the first 6 months, and grew to 350k in 2023. The powerful in-house affiliate program we built for them can manage 5 different Shopify stores from one single dashboard.
They also have an additional landing page for referrals!
#2: SafetyWing
Growing since 2018, SafetyWing’s partner program has brought in $5M in revenue altogether. In 2023, it generated $350k+ each month. Their playful branding and colorful website coupled with clear information makes for a powerful landing page to convert customers into happy affiliates and partners. We also help them provide regular marketing materials and, organize promotional events, contests, and prizes for their affiliate community.
#3: alao
Launched in 2020, alao’s program attracted over 300 active affiliates and 4k+ referral program members. They made sure to offer great incentives for both affiliates and referrals, and make it incredibly easy for new members to sign up.
#4: Kitsch
Kitsch’s affiliate program got a rebrand in October of 2021 and managed to generate 2k+ affiliate sales before the end of that year! Their landing page shows the strong community focus of their influencer and affiliate program. This is how they manage to attract the exact type of influencer they want to promote their products.
#5: PaintNite
Does this also work for event companies? Yes!
PaintNite has a successful affiliate program that truly feels like simply inviting your friend group to join a new hobby/event you’ve discovered. Their landing page does a great job of explaining what an affiliate program is and its benefits to a community that might not be familiar with the concept.
The success of an affiliate and referral program relies on the effectiveness of its landing page. The page acts as a gateway, attracting potential affiliates by clearly communicating the program’s benefits and requirements. With an explanation of the program, compelling benefits for both affiliates and their audience, a straightforward sign-up process, a comprehensive FAQ section, social proof, and accessible contact information, a landing page is all that interested affiliates will need to start promoting your brand. Not only does it facilitate understanding and ease of joining the program, but it also fosters a sense of community and support, which are crucial to the program’s growth and the brand’s extended reach.
Ultimately, the landing page is more than just a signup portal; it’s a strategic asset in nurturing successful affiliate partnerships and community.
