Kokido is a global brand specializing in innovative pool maintenance solutions, offering everything from robotic cleaners to essential pool accessories. With a growing Amazon presence, Kokido sought to scale its sales and visibility in the highly competitive summer season.
The Challenge
Despite strong products and market demand, Kokido faced the challenge of:
– Standing out in a crowded Amazon marketplace.
– Driving direct sales growth without heavy reliance on discounts.
– Testing the effectiveness of influencer-driven campaigns for Amazon.
The Strategy
Vivian Agency launched Amazon Creator Connections Campaigns, designed to:
– Partner with creators on Amazon Live and social platforms.
– Deliver engaging content highlighting Kokido’s best-selling products.
– Build authentic product demonstrations and tutorials to boost trust and conversions.
– Measure ROI and ROAS performance directly through Amazon attribution.
The Execution
Creator Collaborations: Activated creators through Amazon Creator Connections, focusing on video reviews and live shopping streams.
Content Production: Product demos and lifestyle integrations showcased Kokido products in real use cases, helping customers visualize pool care made simple.
Content Goals: From the second month onward, the campaign aimed to deliver at least 7 content pieces per month, a goal that was consistently surpassed.
Campaign Timeline: Executed across June and July, aligning with peak seasonal demand for pool maintenance products.
Results
The campaigns significantly boosted Kokido’s Amazon performance:
Sales Growth: Exceeded sales goals in both June and July, driving a substantial uplift in orders.
Content Impact: Surpassed the monthly goal of 7 content pieces, increasing brand visibility and engagement.
Conversion Rate: Nearly 40% of clicks converted into purchases in the first month, while July’s conversion rate surpassed 200%, showcasing exceptional performance well above industry averages for Amazon campaigns.
Return on Investment (ROI): Achieved 190% ROI in June and an impressive 530% ROI in July, confirming strong profitability.
Return on Ad Spend (ROAS): For every $1 invested, Kokido earned nearly $3 in June and over $6 in July.
Content & Creator Examples:
– https://www.amazon.com/live/video/0eae546b178e4788a33d6847a9f98571?ref_=asvh_vdp
– https://www.amazon.com/live/video/0ff7428d23674f2a917066831825d096?ref_=asvh_vdp
– https://www.amazon.com/live/video/09da68b2c98c438eb5c78ed2c85f31c7?ref=cm_sw_al_0bsGXTpmqZmPp
– https://www.amazon.com/live/video/075155993ba74bef87bf3ed3e1d7c534?ref_=asvh_vdp
– https://www.amazon.com/live/video/04516bbcc1124be3885fc09c9827e554?ref_=cms
– https://www.amazon.com/live/video/093681e22cf14044815b0f2efe329755
– https://www.amazon.com/live/video/05d898b946cf4da2a755cea91cb62479?ref_=asvh_vdp
The Impact
This campaign proved that Amazon Creator Connections can be a growth engine for eCommerce brands. By leveraging creator trust and Amazon’s integrated ecosystem, Kokido was able to:
– Scale Amazon sales profitably.
– Build stronger visibility during peak seasonal demand.
– Surpass ambitious content creation goals month after month.
– Lay the foundation for ongoing creator-driven growth campaigns.
Conclusion
Through a carefully executed Amazon Creator Connections campaign, Kokido not only increased sales but also established a replicable framework for creator partnerships that deliver measurable ROI. This case study highlights the effectiveness of merging creator content with Amazon’s shopping experience for sustainable brand growth.
