Our Blog

Discover the affiliate and influencer marketing world through our eyes. On Vivian’s blog, we share expert insights and valuable resources to succeed with partnership marketing. Dive into the latest trends, stay informed about industry developments, and find inspiration to fuel your affiliate/influencer program.

How to optimize audience management efforts.

Tips and Strategies for Effective Audience Management: Influencer Marketing Edition

Key Points I find that many brands looking to utilize influencer marketing struggle while trying to manage the audience they’re ...

Influencer / Brand Ambassador

Brand Ambassador vs Influencer: Who Do You Need for Your Next Collab?

Brand Ambassador vs Influencer: Key Points About 60% of Gen Z consumers report that influencers are the reason they discover ...

How to Increase Referral Traffic: 7 Proven Techniques [+Case Studies]

You might have already set up a referral marketing strategy to boost direct traffic to your brand’s website. Still, it’s ...

The Power of Referral Marketing Automation for Boosting Your Brand

Main Takeaway Referral marketing automation tools are indispensable for anyone working on a medium- or large-scale referral marketing campaign. They ...

The Power of Community Marketing: The Difference Between Affiliates, Influencers, Referrals and Partnerships

The Power of Community Marketing: The Difference Between Affiliates, Influencers, Referrals and Partnerships

In a world where word-of-mouth and authentic connections drive consumer decisions, community marketing is the perfect solution for businesses seeking ...

Done For You Affiliate Program: Building, Scaling, and Optimizing

Done For You Affiliate Program: Building, Scaling, and Optimizing

Our team builds affiliate, referral, and influencer programs for companies from scratch. These programs are built to increase revenue, brand ...

How to Build an Insurance Referral Program

How to Build an Insurance Referral Program

Here’s how my team at Vivian Agency built a referral program for an insurance company offering travel medical and global ...

How to Reach Out to Affiliates and Manage Responses - Email Outreach Templates Included

How to Reach Out to Affiliates and Manage Responses – Email Outreach Templates Included

Now that you’ve learned how to build an affiliate program from scratch, you might be wondering: what is the best ...

How to Set Up Your Influencer Affiliate Program

How to Set Up a Successful Influencer Affiliate Program

Assuming you already know the power of influencer affiliate marketing programs and how they can grow your business, here’s a ...

Maximizing Affiliate and Influencer Engagement: How to Compensate Creators

Maximizing Affiliate and Influencer Engagement: How to Compensate Creators

Every company that builds a successful affiliate program has to keep its affiliates and influencers engaged and excited. These partnerships ...

influencer marketing tools

Top 13 Influencer Marketing Tools You Need in 2026

The global influencer marketing industry reached $32.55 billion in 2025 — and brands report average returns of $5.20 to $5.78 ...

JR Pass (Japan Rail Pass)

How We Helped JRPass Get $70,000 Monthly Sales: An Affiliate Marketing Case Study

Our JRPass affiliate marketing case study is a prime example of how companies can stay level-headed and strategic amidst major ...