Our Blog

Discover the affiliate and influencer marketing world through our eyes. On Vivian’s blog, we share expert insights and valuable resources to succeed with partnership marketing. Dive into the latest trends, stay informed about industry developments, and find inspiration to fuel your affiliate/influencer program.

how to recruit affiliates for successful partnerships

How to Recruit Affiliates: 4 Steps to Creating Partnerships that Drive Sales 

Affiliate recruitment sounds simple on paper. You launch a program, circulate a signup link, and wait for partners to promote ...

UpPromote logo

UpPromote Review: The Ultimate Affiliate Marketing Software?

Among the well-established affiliate marketing platforms, UpPromote has recently gained traction, with some billing it as the ultimate solution. It ...

Referral program ideas for your brand

8 Referral Program Ideas Your Customers Will Rave About—With Examples!

Getting your new leads from existing customers could be the smartest business decision you can make. Aside from streamlining and ...

Top Gaming Influencers

Top Gaming Influencers: Key Players in Esports and Streaming

Gaming has grown so much over the past decades that you can launch yourself into a successful career in this ...

Influencer recording product review

Popular Pays for Brands: Is It Actually Worth It?

Popular Pays is an influencer marketing platform that links brands with influencers that align with their marketing goals. Although it ...

B2B Referral program examples

B2B Referral Program Examples to Inspire Your Business Strategy

Key Insights from Standout B2B Referral Program Examples Creating a solid marketing strategy for your B2B operation can be as ...

How to optimize audience management efforts.

Tips and Strategies for Effective Audience Management: Influencer Marketing Edition

Key Points I find that many brands looking to utilize influencer marketing struggle while trying to manage the audience they’re ...

Influencer / Brand Ambassador

Brand Ambassador vs Influencer: Who Do You Need for Your Next Collab?

Brand Ambassador vs Influencer: Key Points About 60% of Gen Z consumers report that influencers are the reason they discover ...

How to Increase Referral Traffic: 7 Proven Techniques [+Case Studies]

You might have already set up a referral marketing strategy to boost direct traffic to your brand’s website. Still, it’s ...

The Power of Referral Marketing Automation for Boosting Your Brand

Main Takeaway Referral marketing automation tools are indispensable for anyone working on a medium- or large-scale referral marketing campaign. They ...

The Power of Community Marketing: The Difference Between Affiliates, Influencers, Referrals and Partnerships

The Power of Community Marketing: The Difference Between Affiliates, Influencers, Referrals and Partnerships

In a world where word-of-mouth and authentic connections drive consumer decisions, community marketing is the perfect solution for businesses seeking ...

Done For You Affiliate Program: Building, Scaling, and Optimizing

Done For You Affiliate Program: Building, Scaling, and Optimizing

Our team builds affiliate, referral, and influencer programs for companies from scratch. These programs are built to increase revenue, brand ...