# Vivian Agency > TOP specialists in affiliate and influencer marketing --- ## Pages - [CardTrader](https://www.vivianagency.com/cardtrader/): We launched CardTrader’s influencer program in June 2024 to build long-term partnerships with trading card game video creators. The program offered perks like free credits to try the service, lifetime commission, and a unique discount code. - [JRPass](https://www.vivianagency.com/jrpass/): After hearing how Click and Grow managed to scale up their brand presence with us, Tactical Foodpack decided to start an affiliate program with the main objective to feature the brand across relevant communities in Europe and start generating revenue through sales. - [Luminette](https://www.vivianagency.com/luminette/): Click and Grow affiliate program was launched in May 2021 and it is still active, running, and managed by us. - [Resumeble](https://www.vivianagency.com/resumeble/): Our journey with Resumeble started in April 2023, with an objective to target young and mid-age professionals to offer resume and cover letter writing services, as well as LinkedIn profile makeovers. - [DOD Outdoors](https://www.vivianagency.com/dod-outdoors/): We started working with DOD Outdoors in November 2022 to help them identify new influencers and make their affiliate program successful. - [XOLO](https://www.vivianagency.com/xolo/): After hearing how Click and Grow managed to scale up their brand presence with us, Tactical Foodpack decided to start an affiliate program with the main objective to feature the brand across relevant communities in Europe and start generating revenue through sales. - [Native Pet](https://www.vivianagency.com/native-pet/): The Native Pet affiliate program was launched in April 2021. We built, grew, and managed the in-house partner program, setting up a long-term content strategy and onboarding large influential content creators in the USA pet industry. - [Tactical Foodpack](https://www.vivianagency.com/tactical-foodpack/): After hearing how Click and Grow managed to scale up their brand presence with us, Tactical Foodpack decided to start an affiliate program with the main objective to feature the brand across relevant communities in Europe and start generating revenue through sales. - [PrepExpert](https://www.vivianagency.com/prepexpert/): PrepExpert, a Shark Tank company with Mark Cuban as an investor, sought out our team as a reliable partner to level up their affiliate program using their existing management platform (Referral Rock). - [One Way Fly](https://www.vivianagency.com/one-way-fly/): We launched the OneWayFly program in 2022, with a focus on raising awareness of the brand among Asia’s main travel communities before expanding to other countries. - [Click and Grow](https://www.vivianagency.com/click-and-grow/): Click and Grow affiliate program was launched in May 2021 and it is still active, running, and managed by us. - [Safety Wing](https://www.vivianagency.com/safetywing/): The Safety Wing partner program was launched by our CEO in 2018 and remains active to date, running and growing monthly. - [Case Studies](https://www.vivianagency.com/case-studies/): Explore success stories on our Case Studies page. Discover how our influencer and affiliate marketing strategies have transformed brands and driven impactful results. Dive into real-world examples of digital success and envision what we can achieve together. - [Services](https://www.vivianagency.com/services/): Discover tailored solutions on our Services page. From influencer campaigns to affiliate marketing strategies, we offer comprehensive services to elevate your brand. Explore how our expertise can fuel your digital success and take your online presence to new heights. - [About Us](https://www.vivianagency.com/about-us/): From 0 to Hero We are TOP specialists in affiliate and influencer marketing. We help our clients all around the... - [Contact](https://www.vivianagency.com/contact/): Get in touch with us to supercharge your brand through influencer and affiliate marketing. Ready to collaborate? Reach out now and let's amplify your digital presence together. - [Blog](https://www.vivianagency.com/blog/): - [Home](https://www.vivianagency.com/): Elevate your brand with expert influencer and affiliate marketing. Boost online presence, engage audiences, and drive conversions with our agency. --- ## Posts - [Affiliate Marketing vs Referral Marketing: Key Differences for Your Campaigns](https://www.vivianagency.com/affiliate-marketing-vs-referral-marketing/): Learn the difference between affiliate marketing vs referral marketing and how to leverage both types of marketing strategies for your brand. - [Why Is Content Moderation Important for User-Generated Campaigns?](https://www.vivianagency.com/why-is-content-moderation-important-for-user-generated-campaigns/): Discover why is content moderation important for user-generated campaigns and how it promotes community safety, engagement, and brand image. - [How to Tell if Someone Bought Followers on Instagram: 4 Easy Ways to Check](https://www.vivianagency.com/how-to-tell-if-someone-bought-followers/): Do you know how to tell if someone bought followers on Instagram? Growth patterns, followers’ profiles, & engagement rates are things to check. - [BrandVerity Alternative: 5 Tools to Try for Your Affiliate Policy Monitoring](https://www.vivianagency.com/brandverity-alternative/): Looking for a BrandVerity alternative? Explore our comprehensive guide to the best options for brand monitoring and protection . - [How Much Do Sponsors Pay YouTubers in 2025? An All-in-One Guide](https://www.vivianagency.com/how-much-do-sponsors-pay-youtubers/): How much do sponsors pay YouTubers in 2025? Learn how much you ought to pay your influencers to maximize your ROI today. - [What Is a Brand Representative? Roles and Responsibilities Explained](https://www.vivianagency.com/what-is-a-brand-representative/): What is a brand representative? Simply put, it’s someone who “represents” your brand, builds trust, and drives growth. Learn why they matter. - [Is Pinterest Social Media? Comprehensive Insights for Affiliate Marketing ](https://www.vivianagency.com/is-pinterest-social-media/): Is Pinterest Social Media? In short, yes. But it’s much more. Find out what the platform entails and how it can be an effective marketing tool. - [Best Affiliate Marketing Agencies to Work With in 2025 ](https://www.vivianagency.com/best-affiliate-marketing-agencies/): Looking to maximize your affiliate strategy? Discover the best affiliate marketing agencies to work with in 2025 and improve your marketing. - [Top 11 Influencer Marketing Tools You Need in 2025](https://www.vivianagency.com/influencer-marketing-tools/): Discover the best influencer marketing tools to elevate your brand. Streamline your campaigns, track performance, and connect with top influencers. - [Best Affiliate Marketing Programs: 12 Amazing Examples You'll Want to Copy](https://www.vivianagency.com/best-affiliate-marketing-programs/): Discover the best affiliate marketing programs for inspiration. Find out top features you need for success from these brands that get it right! - [How We Helped JRPass Get $70,000 Monthly Sales: An Affiliate Marketing Case Study](https://www.vivianagency.com/affiliate-marketing-case-study/): This detailed affiliate marketing case study breaks down JRPass’s revenue challenges with its price hike and the strategies that helped it thrive. - [The AI Influencer: Future of Influencer Marketing, or Just Another Fad?](https://www.vivianagency.com/ai-influencer/): The latest trend in influencer marketing is the AI influencer, but are they what your business needs? Read more here. - [Top Affiliate Marketing Services to Grow Your Business](https://www.vivianagency.com/affiliate-marketing-services/): Transform your online strategy with these affiliate marketing services. Drive traffic, increase sales, and achieve goals through effective partnerships. - [15 Best Travel Affiliate Programs to Inspire You for 2025](https://www.vivianagency.com/best-travel-affiliate-programs/): Maximize your revenue with the best travel affiliate programs in 2025. Here are 15 of the most successful programs to grow your travel marketing. - [What Does a Brand Ambassador Do? Must-Know Insights for Your 2025 Campaigns](https://www.vivianagency.com/what-does-a-brand-ambassador-do/): What does a brand ambassador do? Learn the different ways a brand ambassador can help you expand your reach, build loyalty, and boost sales. - [9 Best Gaming Affiliate Programs: Insights and Lessons for Success](https://www.vivianagency.com/best-gaming-affiliate-programs/): Looking for inspiration from the best gaming affiliate programs? Here’s a list of top-paying platforms for streamers, gamers, and content creators. - [The Role of Paid, Owned, and Earned Media in Your Digital Marketing Strategy](https://www.vivianagency.com/paid-owned-and-earned-media/): Understand the concept of paid owned and earned media and discover how to incorporate these media effectively into your digital marketing strategy. - [Types of Influencers: Know Who Your Brand Needs to Collaborate With](https://www.vivianagency.com/types-of-influencers/): There are many types of influencers, but who’s the right person for your brand’s collaboration? Read on to find out! - [How to Measure Your Influencer Marketing ROI](https://www.vivianagency.com/influencer-marketing-roi/): Learn how to measure your influencer marketing ROI by tracking direct sales, brand awareness, and engagement with key metrics to optimize campaign success. - [Referral Program Template Guide for Businesses](https://www.vivianagency.com/referral-program-template/): Discover the ultimate guide to creating effective referral program templates. Boost your business growth with proven strategies and expert insights. - [Affiliate Marketing on Pinterest: How It Benefits Your Brand](https://www.vivianagency.com/affiliate-marketing-on-pinterest/): Did you know you can run an affiliate program on Pinterest? Affiliate marketing on Pinterest is beneficial to both brands and affiliates. Find out how. - [UpPromote Review: The Ultimate Affiliate Marketing Software?](https://www.vivianagency.com/uppromote-review/): Explore our in-depth UpPromote review, highlighting key features and user experiences to guide your affiliate marketing efforts and optimize your strategies. - [8 Referral Program Ideas Your Customers Will Rave About—With Examples!](https://www.vivianagency.com/referral-program-ideas/): Customer referral programs come in all shapes and sizes, but these eight referral program ideas can take yours to the next level. Read more here! - [Popular Pays for Brands: Is It Actually Worth It?](https://www.vivianagency.com/popular-pays/): Consider the pros and cons discussed in this article to discover if Popular Pays is the right choice to supercharge your influencer marketing strategy. - [B2B Referral Program Examples to Inspire Your Business Strategy](https://www.vivianagency.com/b2b-referral-program-examples/): Improve your B2B growth by checking out these successful b2b referral program examples. Get expert tips on how to build yours. - [Tips and Strategies for Effective Audience Management: Influencer Marketing Edition](https://www.vivianagency.com/audience-management/): Discover expert audience management strategies to boost your influencer marketing campaigns. Engage better, target smarter, and drive results! - [Brand Ambassador vs Influencer: Who Do You Need for Your Next Collab?](https://www.vivianagency.com/brand-ambassador-vs-influencer/): Brand ambassador vs influencer: discover the key differences and which is best for your marketing strategy in our latest insightful post. - [How to Increase Referral Traffic: 7 Proven Techniques [+Case Studies]](https://www.vivianagency.com/how-to-increase-referral-traffic/): In this article, you will learn how to increase referral traffic by engaging customers and leveraging influencers for a thriving referral program. - [The Power of Referral Marketing Automation for Boosting Your Brand](https://www.vivianagency.com/referral-marketing-automation/): Discover how referral marketing automation can streamline your campaign for increased efficiency and better results. Boost your strategy today! - [The Power of Community Marketing: The Difference Between Affiliates, Influencers, Referrals and Partnerships](https://www.vivianagency.com/the-power-of-community-marketing-the-difference-between-affiliates-influencers-referrals-and-partnerships/): In a world where word-of-mouth and authentic connections drive consumer decisions, community marketing is the perfect solution for businesses seeking... - [Done For You Affiliate Program: Building, Scaling, and Optimizing](https://www.vivianagency.com/done-for-you-affiliate-program-building-scaling-and-optimizing/): Our team builds affiliate, referral, and influencer programs for companies from scratch. These programs are built to increase revenue, brand... - [How to Build an Insurance Referral Program](https://www.vivianagency.com/how-to-build-an-insurance-referral-program/): Here's how my team at Vivian Agency built a referral program for an insurance company offering travel medical and global... - [How to Reach Out to Affiliates and Manage Responses - Email Outreach Templates Included](https://www.vivianagency.com/how-to-reach-out-to-affiliates-and-manage-responses-email-outreach-templates-included/): Now that you’ve learned how to build an affiliate program from scratch, you might be wondering - what is the... - [How to Set Up Your Influencer Affiliate Program](https://www.vivianagency.com/how-to-set-up-your-influencer-affiliate-program/): Assuming that you already know the power of influencer affiliate marketing programs and how they can grow your business, here’s... - [Maximizing Affiliate and Influencer Engagement: How to Compensate Creators](https://www.vivianagency.com/maximizing-affiliate-and-influencer-engagement-how-to-compensate-creators/): Every company that builds a successful affiliate program has to keep its affiliates and influencers engaged and excited. These partnerships... - [Referral Landing Page Examples: How to Attract Affiliates](https://www.vivianagency.com/referral-landing-page-examples-how-to-attract-affiliates/): Check out our top tips and 5 effective referral landing page examples to attract successful brand ambassadors to your affiliate marketing program. - [Set Up and Launch Your Affiliate Program: Download the Checklist](https://www.vivianagency.com/set-up-and-launch-your-affiliate-program-download-the-checklist/): To accompany our guide on how to set up and launch an influencer affiliate program, we created this checklist to... - [Which Companies Will Benefit from Affiliate and Influencer Marketing?](https://www.vivianagency.com/which-companies-will-benefit-from-affiliate-and-influencer-marketing/): The rise of micro-influencers and niche affiliates shows a shift towards more authentic, community-driven marketing approaches. Additionally, advancements in data... - [Vivian Agency: Insights from Enelin Toneva on Growing Startups and Remote Teams](https://www.vivianagency.com/vivian-agency-insights-from-enelin-toneva-on-growing-startups-and-remote-teams/): Vivian Agency specializes in building high-performing influencer and affiliate marketing programs. We are experts at leveraging partnerships to amplify your... - [Why Is Affiliate Influencer Marketing Better Than Traditional Advertising](https://www.vivianagency.com/why-is-affiliate-influencer-marketing-better-than-traditional-advertising/): While traditional ads serve a purpose, they will never generate the trust and community around your brand that influencer marketing... - [Why You Need Affiliate Influencer Marketing for Your Business](https://www.vivianagency.com/why-you-need-affiliate-influencer-marketing-for-your-business/): Here’s the best advice I can give for growing companies and startups: affiliate influencer marketing will scale your business faster... - [Objectives Achievable with Influencer Marketing and How](https://www.vivianagency.com/objectives-achievable-with-influencer-marketing-and-how/): As we explore influencer marketing, we realize there are various goals that can be attained. This marketing tool has evolved... - [Use Cases of Influencer Marketing](https://www.vivianagency.com/use-cases-of-influencer-marketing/): The use cases of influencer marketing are varied and can be adapted to different marketing objectives and target audiences. This... - [Why Influencer Marketing for Your Brand](https://www.vivianagency.com/why-influencer-marketing-for-your-brand/): In a world where brands fiercely compete for attention, an important question arises: why should you consider influencer marketing for your brand? --- # # Detailed Content ## Pages ### CardTrader > We launched CardTrader’s influencer program in June 2024 to build long-term partnerships with trading card game video creators. The program offered perks like free credits to try the service, lifetime commission, and a unique discount code. - Published: 2023-12-12 - Modified: 2025-02-19 - URL: https://www.vivianagency.com/cardtrader/ IT Wellness https://www. cardtrader. com/en We launched CardTrader’s influencer program in June 2024 to build long-term partnerships with trading card game video creators. The program offered perks like free credits to try the service, lifetime commission, and a unique discount code. Goal Growing the customer base in Canada, the USA, Italy, Spain, and France, attracting more buyers and sellers through influencer content and targeted advertising. KPIs - Recruiting YouTube creators- Getting content for ads- New buyers and sellers Results After the third month and onwards, the influencer program started bringing +$20k in revenue each month. KPIs achieved during first 6 months:- 50+ active creators- 1000+ new clients- $84K in sales Benefits Creators posting about us and granting us usage rights. This dual benefit allowed us to drive referrals both from the influencer’s post and the ads. Who we work with - MTG Muddstah - 97. 1K- Rarran - 246K- Rattle Pokemon - 34. 7K- Bosh N Roll - 34. 7K- Mattcaster Mage - 29. 2K Content examples - https://youtu. be/gv9BwJBmPWM? feature=shared- https://youtu. be/44X1pF2x4JI? feature=shared- https://www. youtube. com/watch? v=D_DgxZJRdlE- https://youtu. be/jIvjuqZKBR8? feature=shared Previous Next --- ### JRPass > After hearing how Click and Grow managed to scale up their brand presence with us, Tactical Foodpack decided to start an affiliate program with the main objective to feature the brand across relevant communities in Europe and start generating revenue through sales. - Published: 2023-12-12 - Modified: 2024-08-27 - URL: https://www.vivianagency.com/jrpass/ Japan Travel https://www. jrpass. com/ In October 2023, the JR Pass affiliate program faced a significant challenge due to a substantial 69% price increase in the Japan Rail Pass. This, coupled with a necessary adjustment in commission rates (from 2% to 1% for JR Passes and 5% to 3% for regional passes), led to a decline in affiliate sales and overall program engagement. This case study examines the strategic response implemented to navigate these challenges and revitalize the program. Challenges Price Increase and Commission Adjustment: The substantial price hike in the Japan Rail Pass directly impacted affiliate earnings, making the product less attractive to promote. Affiliate Hesitancy: Many affiliates were reluctant to promote the more expensive JR Pass, leading to a decline in overall sales. Decreased Sales and Engagement: The combined effect of the price increase and commission adjustment resulted in a significant drop in affiliate-driven sales and a decrease in active affiliates. KPIs - Affiliate sign-up rate- Affiliate sales growth- Number of active affiliates- Conversion rates Our Strategy Transparent Communication: Open and honest communication with affiliates about the price increase and commission changes was prioritized. The potential for increased earnings due to the 80% rise in tourism to Japan in 2024 was emphasized. Regional Pass Promotion: The focus shifted to promoting regional passes as a more affordable and appealing alternative to the national JR Pass, capitalizing on the higher commission rate for these passes. Relationship Building: Efforts were made to nurture relationships with affiliates through content sharing, cross-promotion, and... --- ### Luminette > Click and Grow affiliate program was launched in May 2021 and it is still active, running, and managed by us. - Published: 2023-12-12 - Modified: 2025-01-08 - URL: https://www.vivianagency.com/luminette/ Belgium Wellness https://myluminette. com/ When we began working with Luminette, they already had a program in place, but they recognized the significant potential for expansion. Their team quickly realized the substantial effort required to maintain and expand the program, which prompted them to seek our assistance. As a first step, we revamped and optimized the in-house program and ShareASale account, automating them as much as possible, and then focused on growing both accounts simultaneously. The program showed significant growth within the first few months of our collaboration and continues to grow rapidly. Thanks to their team's expertise, we've expanded our reach and enhanced our brand awareness. Their consistent presence and responsiveness have been invaluable to us. They listen attentively to our needs and provide timely tailored solutions, making our partnership enjoyable and highly productive. Their expertise and dedication have propelled our progress, and we are sincerely grateful for their contributions. Charlotte Runel, Marketing Manager Goal To recruit elite influencers who produce high-quality content showcasing Luminette products, thereby expanding the in-house affiliate program, elevating brand awareness, and launching a ShareASale network program to tap into a vast array of seasoned publishers, ultimately maximizing revenue. KPIs Our Strategy focused on engaging high-quality content creators, mostly in the wellness space, who have built strong communities through social media, as well as top-performing network publishers, to promote Luminette. We tailored the affiliate offering to ensure partner satisfaction and competitiveness. Results Since launch, we have recruited 200+ new affiliates between influencers for the In-house program... --- ### Resumeble > Our journey with Resumeble started in April 2023, with an objective to target young and mid-age professionals to offer resume and cover letter writing services, as well as LinkedIn profile makeovers. - Published: 2023-12-12 - Modified: 2024-09-03 - URL: https://www.vivianagency.com/resumeble/ USA Career Advice & Resume Writing Services https://www. resumeble. com/ When Resumeble approached us, they had an existing ShareASale affiliate program, but recognized the need for strategic growth. Their goal was to strengthen relationships with top-performing affiliates, expand their reach through LinkedIn, and ultimately drive more sales in the face of growing AI competition. We embarked on a 12-month collaboration focused on optimizing their program and amplifying their brand presence. I like the flexibility, agility, and quick turnarounds perfect for a fast-paced business environment. I like the speed of how things are done, the absence of fear of making mistakes or asking questions, responsiveness, and the modern structured approach. We see results, and this type of marketing helps build a reputation quickly, drive sales, and create a loyal consumer base. It's a simpler and cheaper way to enter specific markets than spending thousands of dollars on SEO. Olena Mazur, CEO and cofounder of Resumeble Goal 1. Optimize the affiliate program for increased engagement and revenue. 2. Develop strong relationships with key partners. 3. Enhance brand awareness on LinkedIn to reach a wider audience of job seekers. 4. Counteract the growing presence of AI-based resume tools in the market. KPIs - Affiliate engagement and sales growth- Increased website traffic from affiliate referrals- LinkedIn follower growth and post engagement- Brand awareness and market share in the resume writing industry. Our Strategy Data-Driven Approach: We implemented a rigorous tracking and analysis system to monitor affiliate traffic, sales, and LinkedIn performance data. This enabled... --- ### DOD Outdoors > We started working with DOD Outdoors in November 2022 to help them identify new influencers and make their affiliate program successful. - Published: 2023-12-12 - Modified: 2024-08-13 - URL: https://www.vivianagency.com/dod-outdoors/ US Lifestyle / Camping https://dodoutdoors. com/en-mx We started working with DOD Outdoors in November 2022 to help them identify new influencers and make their affiliate program successful. During our collaboration, we generated a curated list of over 1,000 influencers spanning all channels for them, established sponsorship collaborations, and onboarded new affiliates. Goal Design, set up, and launch the affiliate program. Define offer terms and onboard influencers. KPIs Design the affiliate terms and conditions, set up the program, and onboard influencers. Results We designed an effective affiliate program, curated a list of 1000 influencers, and launched the first 15 affiliate and sponsorship collaborations for them. We helped to spread DOD’s message of high-end camping in the US and Europe, and built efficient processes to hand over to their internal team. Benefits High-end affiliate program in place. Increased brand presence across camping communities. Examples of who we worked with - Hiking with Sun, 156k followers (IG)- Krokem Outdoors, 100k+ subscribers (YouTube + IG)- Indie House Films, 36k followers (IG)- Local Adventurer, 470k organic monthly visits (blog) Previous Next --- ### XOLO > After hearing how Click and Grow managed to scale up their brand presence with us, Tactical Foodpack decided to start an affiliate program with the main objective to feature the brand across relevant communities in Europe and start generating revenue through sales. - Published: 2023-12-12 - Modified: 2024-08-13 - URL: https://www.vivianagency.com/xolo/ Estonia Finances / Admin for Entrepreneurs https://www. xolo. io/zz-en We ran the Xolo partner program for 1. 5 years following its launch in 2020. Our work involved creating, launching, growing, and managing the in-house affiliate program on FirstPromoter. We also developed it by automating the onboarding process, sequences, and signup system, and creating support materials, visuals, and content. Goal Design and optimize the affiliate program, using FirstPromoter to automate all operations. KPIs Design a win-win strategy for Xolo and affiliates, with fixed/flex fees to minimize the risk for the brand. Results Built a network of 146 active affiliates during the first year, contributing to UGC and backlink placement. Benefits User-generated content, SEO boost, affiliate onboarding automation. Examples of who we worked with - Remote OK, 1M+ organic monthly visits (website) - TripZilla, 450k organic monthly traffic (website) - I Am Expat, 50k organic monthly traffic (website) Previous Next --- ### Native Pet > The Native Pet affiliate program was launched in April 2021. We built, grew, and managed the in-house partner program, setting up a long-term content strategy and onboarding large influential content creators in the USA pet industry. - Published: 2023-12-12 - Modified: 2024-08-13 - URL: https://www.vivianagency.com/native-pet/ US Pets https://nativepet. com/ The Native Pet affiliate program was launched in April 2021. We built, grew, and managed the in-house partner program, setting up a long-term content strategy and onboarding large influential content creators in the USA pet industry. Goal Design, set up, and launch the partner program. Create affiliate offer terms and brand toolkits. KPIs Design an effective outreach strategy to target and recruit the best affiliates for the program. Results Onboarded the biggest pet influencers in the US and reached 10k monthly sales revenue through partnerships in a couple of months. Benefits Set up a long-term content strategy that included onboarding the largest content creators in the US pet niche. Examples of who we worked with - Pet Guide, 374. 6k organic monthly traffic (website)- Acme Canine, 21. 7k organic monthly visits (website)- Our Fit Pets, 40. 6k organic monthly traffic (website) Previous Next --- ### Tactical Foodpack > After hearing how Click and Grow managed to scale up their brand presence with us, Tactical Foodpack decided to start an affiliate program with the main objective to feature the brand across relevant communities in Europe and start generating revenue through sales. - Published: 2023-12-12 - Modified: 2024-09-03 - URL: https://www.vivianagency.com/tactical-foodpack/ Estonia Lifestyle / Camping https://tacticalfoodpack. com/ After hearing how we had helped Click & Grow scale their brand presence, Tactical Foodpack decided to start an affiliate program, with the primary objective to feature the brand across relevant communities in Europe and generate sales revenue through affiliates. Goal Help to design offers, terms, and conditions. Onboard top affiliates to increase brand awareness. KPIs Achieve monthly revenue targets: $2k in low season, $4k in peak season. Results Increased brand placement and awareness across relevant communities (camping, sailing, hiking) in Europe. Generated 9,848 EUR in sales in under a year. Benefits Quality user-generated content. Affiliate network expansion to relevant markets and niches, such as hiking, outdoors, adventure travel, etc. Plus, design of a monthly newsletter to support key products in the portfolio. Examples of who we worked with Well-aligned social media influencers across different countries, languages, and niches, including LeonTV (178k YouTube subscribers - Germany), Taival Outdoors (11. 8k YouTube subscribers - Finland), @loreena. unterwegs (45. 1k IG followers - Germany), @violca_cycling (25. 4k IG followers - Poland), @kilian_moni (19. 5k followers - France) and many more. Previous Next --- ### PrepExpert > PrepExpert, a Shark Tank company with Mark Cuban as an investor, sought out our team as a reliable partner to level up their affiliate program using their existing management platform (Referral Rock). - Published: 2023-12-12 - Modified: 2024-09-03 - URL: https://www.vivianagency.com/prepexpert/ USA Education / E-Learning https://prepexpert. com/ Prep Expert, a Shark Tank company with Mark Cuban as an investor, sought out our team as a reliable partner to level up their affiliate program using inhouse management platform (Referral Rock) and affiliate network (ShareASale). Vivian Agency offers specialized expertise in affiliate marketing strategies, allowing companies to tap into their in-depth knowledge and proven track record. By collaborating with Vivian Agency, businesses can save time, benefit from objective insights, stay updated on industry trends, and leverage a network of affiliates for more effective campaigns. With a results-driven approach, Vivian Agency enables companies to optimize their affiliate marketing efforts for measurable growth and improved ROI. Ryan Quadro, Senior Director of Customer Experience at Prep Expert Goal Level up, automate the existing program, and grow the company’s affiliate network. Build trust and credibility through authentic testimonials. KPIs - Affiliate signups- Paid collaborations- Affiliate sales growth- Brand mentions and engagement on social media- Website traffic from affiliate referrals Our Strategy Influencer Outreach: We focused on building relationships with micro-influencers and content creators whose niches aligned with education, parenting, and lifestyle. We identified individuals who resonated with the target demographic of high school students and parents. Platform Selection: We primarily utilized TikTok and Instagram, capitalizing on their high engagement rates and popularity among the target audience. Content Formats: We leveraged a diverse mix of sponsored posts, affiliate marketing, and organic content (reels, stories, videos) to create a multi-faceted approach to reach a wider audience. Results During the... --- ### One Way Fly > We launched the OneWayFly program in 2022, with a focus on raising awareness of the brand among Asia’s main travel communities before expanding to other countries. - Published: 2023-12-12 - Modified: 2024-09-03 - URL: https://www.vivianagency.com/one-way-fly/ Asia Travel https://onewayfly. com/ We launched the OneWayFly program in 2022, with a focus on raising awareness of the brand among Asia’s main travel communities before expanding to other countries. We set up, built, and managed the program, targeting the best networks and spaces to promote the brand and establishing long-term collaborations with key partners. What I appreciate most about working with Vivian Agency is the simplicity and organization of everything. My dedicated affiliate manager has been very helpful in handling the project, and communication has been efficient through the Slack channel. This has made it easy to keep track of all the details. Results have been steady over the year. Vivian's team has helped me to reach a wider audience. I would recommend Vivian Agency to anyone looking for a reliable and efficient partner. CEO & Founder at OneWayFly Goal Open a revenue source to eventually make up 25% of the company’s total sales. KPIs Today, the program reports 120 active affiliates and close to $40k in revenue. Results Expanded OneWayFly’s global reach and recognition through Facebook groups and digital nomad communities. Benefits Active posting and link placement in top travel communities worldwide. Organic presence on social media. Examples of who we worked with - Salt in Our Hair, 338k followers (IG)- Claire’s Itchy Feet, 255k+ organic monthly traffic (blog) and 20k followers (IG)- Backpacking Europe, 86k members (FB group)- Solo Women Solo Travel, 59k members (FB group)- Backpacking Central America, 33k members (FB group) Previous Next Testimonial "What... --- ### Click and Grow > Click and Grow affiliate program was launched in May 2021 and it is still active, running, and managed by us. - Published: 2023-12-12 - Modified: 2024-09-03 - URL: https://www.vivianagency.com/click-and-grow/ Estonia Lifestyle / Indoor Gardening https://www. clickandgrow. com/ We have been running Click and Grow’s affiliate program since launching it in May 2021. We rose to the challenge of building and growing a full in-house program capable of managing 5 Shopify stores from one single dashboard. We designed every aspect of the program from scratch, from setting up the affiliate platform, bonus structure, and targeting strategy to creating a branded landing page, marketing materials, and automatic onboarding system, and building a partner community. Vivian Agency is a blast to work with. They consistently overachieve and are willing to go the extra mile to get the job done. Our affiliate program launch with them was a smooth ride with easy deployment and ongoing growth. Best of all, they really know how to build processes and make their work transparent and obvious. Ilya Lyubimov, Affiliate Manager at Click & Grow Goal Open a successful new revenue source. Increase brand awareness in 5 geographic market areas. KPIs Onboarded 122 active influencers in the first 2 months and established a steady monthly flow of high-quality content (social media posts, blog articles, and YouTube videos). We reached $20k in sales in the first 6 months and onboarded over 200 affiliates. Since its launch, the program has been rapidly growing. We have brought in many big publishers and great sponsorship opportunities that have allowed us to triple the monthly sales. In 2023, the annual sales revenue saw a 187% increase, jumping to $350,000 from $187,000 in... --- ### Safety Wing > The Safety Wing partner program was launched by our CEO in 2018 and remains active to date, running and growing monthly. - Published: 2023-12-12 - Modified: 2025-02-19 - URL: https://www.vivianagency.com/safetywing/ USA Travel https://safetywing. com/ The SafetyWing affiliate program was launched by our CEO in 2018 and remains active to date, running and growing monthly. We have fully built, managed, and scaled it to success. Today, we still consult for SafetyWing on affiliate and influencer marketing, and manage their B2B partnerships. I would highly recommend other companies to work with Vivian Agency. My favorite thing about working with them is that they are reliable and deliver results, and have a big contact network in influencers. Also their founder Enelin is wonderful. Influencer marketing is the most effective way to market any consumer product, since it provides authentic recommendations from people that are respected in your target market. Sondre Rasch, CEO of SafetyWing Goal Grow through affiliate influencer marketing and generate sales to meet annual revenue growth targets. KPIs Solid month-on-month growth since launch: 20% monthly growth in 2019, 15% monthly growth in 2020, 10% monthly growth in 2021, and further. Results KPIs achieved; the program is now generating $350k per month in sales, and continues to grow monthly. Benefits A lot of quality user-generated content, strong support for SEO, recognition as a trusted brand among peers. Examples of who we work with - Dear Alyne, over 3. 4 million followers (IG, TikTok, FB and YouTube) -Nomad List, a community of over 30k people (website + social media) -Travel Off Path, 115k+ monthly organic traffic (blog + social media)- Nomadic Matt, 240k+ organic monthly traffic (blog + social media) - Traveling Lifestyle,... --- ### Case Studies > Explore success stories on our Case Studies page. Discover how our influencer and affiliate marketing strategies have transformed brands and driven impactful results. Dive into real-world examples of digital success and envision what we can achieve together. - Published: 2023-12-09 - Modified: 2025-02-19 - URL: https://www.vivianagency.com/case-studies/ Case Studies 01. 01. SafetyWing's partner program was launched by our CEO in 2018 and continues to run and grow monthly. We have fully built, managed, and optimized it. We still consult for SafetyWing and manage their B2B partnerships today. Results KPIs achieved; the program is now generating $380k per month in sales, growing month-to-month. Goal Grow through affiliate influencer marketing and generate sales to meet annual targets. Results KPIs achieved; the program is now generating $380k per month in sales, growing month-to-month. Goal Grow through affiliate influencer marketing and generate sales to meet annual targets. more details 02. 02. We have been running Click and Grow's affiliate program since launching it in 2021. We rose to the challenge of building and growing a full in-house program capable of managing 5 Shopify stores from one single dashboard. Results The program showed early results and fast growth, reaching $350k in sales and 800+ partners in 2023. Goal Open a successful new revenue source. Increase brand awareness in 5 geographic markets areas. Results The program showed early results and fast growth, reaching $350k in sales and 800+ partners in 2023. Goal Open a successful new revenue source. Increase brand awareness in 5 geographic markets areas. more details 03. 03. We launched OneWayFly's program in 2022 to raise awareness of the brand in Asia’s main travel communities before expanding to other regions. We established long-term collaborations with key partners to promote the brand. Results Expanded OneWayFly’s global reach and recognition via Facebook groups... --- ### Services > Discover tailored solutions on our Services page. From influencer campaigns to affiliate marketing strategies, we offer comprehensive services to elevate your brand. Explore how our expertise can fuel your digital success and take your online presence to new heights. - Published: 2023-12-06 - Modified: 2024-09-27 - URL: https://www.vivianagency.com/services/ Discover Our Services We offer a range of services tailored to your needs and goals. Need only the setup and launch? No problem. Looking for a long-term service partner to take care of everything? You’ve got it! Influencer Program for brand awareness, user-generated content (UGC), and sales We work with micro and macro influencers from all around the world in a wide variety of niches. Influencers can partner up with you for a free product, affiliate commission, upfront fee, or a combination of those incentives. A well-built influencer program allows you to form partnerships with both smaller content creators and larger, famous influencers who can promote your business on various social media platforms, including YouTube, Instagram, and TikTok (to name only a few). These ambassadors will create engaging content and recommend you in an authentic way to their audience. Moreover, you will be able to use the quality content they create in your own marketing, e. g. on your website or to run ads. Affiliate Program for sales and SEO Through the affiliate program, we will build a win-win system for affiliates to sell your product or service and earn commission in the process. We launch, manage, and grow affiliate programs using the platforms and processes that suit your business best. We’ve designed successful programs on different well-known platforms including UpPromote, AffiliateWP, FirstPromoter, Rewardful, and more. We also work with affiliate networks. We have comprehensive experience on ShareASale, Commission Junction, Awin, Rakuten, and many others. We can leverage these affiliate... --- ### About Us - Published: 2023-12-05 - Modified: 2025-05-10 - URL: https://www.vivianagency.com/about-us/ From 0 to Hero We are TOP specialists in affiliate and influencer marketing. We help our clients all around the world launch and manage affiliate and influencer marketing programs. Founding Story Vivian Agency founder Enelin Toneva (previously Paas) has been building affiliate programs since 2018. From one successful program to another, she decided to use her comprehensive freelancing and consulting experience, and founded Vivian Agency. read more Enelin got into marketing around 2015 by freelancing for various companies while traveling the world. In early 2018, she started to work with SafetyWing, a YC company in Silicon Valley. The team figured that the best way to grow this early-stage startup was through an affiliate program, encouraging genuine recommendations from their clients with incentives. They built the program from scratch and coded all the functionalities, from affiliate tracking links to partner dashboards. After 6 months, the affiliate program showed 20% monthly growth. Fast forward a year, and it had become the biggest growth channel for the company. Today, SafetyWing has raised 50+ million and serves hundreds of thousands of clients. This experience led Enelin to start consulting for other exciting startups. From one successful program to another, freelancing and consulting quickly turned into running an agency. Today, Enelin continues to work very closely with SafetyWing while heading Vivian Agency. Besides her daily hands-on work, Enelin is also a consultant, e-teacher, and speaker on marketing and remote work. Our Mission We build communities for brands by connecting ambassadors and their audiences to the... --- ### Contact > Get in touch with us to supercharge your brand through influencer and affiliate marketing. Ready to collaborate? Reach out now and let's amplify your digital presence together. - Published: 2023-12-05 - Modified: 2025-04-23 - URL: https://www.vivianagency.com/contact/ Let’s chat about your influencer and affiliate marketing goals. Follow us on social media and see some of our latest work. Want to learn more? Book a free call with us here 👉 book a call --- ### Blog - Published: 2023-12-05 - Modified: 2024-01-26 - URL: https://www.vivianagency.com/blog/ --- ### Home > Elevate your brand with expert influencer and affiliate marketing. Boost online presence, engage audiences, and drive conversions with our agency. - Published: 2023-12-04 - Modified: 2025-02-14 - URL: https://www.vivianagency.com/ We are TOP specialists in influencer and affiliate marketing. contact us 50+ successful programs $12+ million generated 8k influencers & affiliates Services We build communities for brands by connecting ambassadors and their audiences to the products they love. see more Affiliate Programs Affiliates will sell your product or service and earn commission from it. Influencer Marketing Famous micro and macro influencers will promote you on social media. Affiliate Networks Work with big publishers in affiliate networks such as ShareASale, Awin, etc. see more Testimonials "I would highly recommend other companies to work with Vivian Agency. They are reliable, deliver results, and have a big contact network of influencers. " Sondre Rasch, CEO at SafetyWing "They consistently overachieve and are willing to go the extra mile to get the job done. Our affiliate program launch with them was a smooth ride with easy deployment and ongoing growth. " Ilya Lyubimov, Affiliate Manager at Click & Grow "Vivian Agency is a great company to work with. The sales results and the number of onboarded affiliates impressed us. In December 2024, we made $50k from affiliate marketing, and $22k in the first 13 days of January. Great results! Also a lot of content creation by affiliates! " Eric Delloye, CEO at Luminette "Vivian offers specialized expertise in affiliate marketing strategies. With a results-driven approach, Vivian enables companies to optimize their affiliate marketing efforts for measurable growth and improved ROI. " Ryan Quadro, Senior Director of Customer Experience at PrepExpert "Vivian Agency significantly expanded... --- --- ## Posts ### Affiliate Marketing vs Referral Marketing: Key Differences for Your Campaigns > Learn the difference between affiliate marketing vs referral marketing and how to leverage both types of marketing strategies for your brand. - Published: 2025-04-28 - Modified: 2025-04-29 - URL: https://www.vivianagency.com/affiliate-marketing-vs-referral-marketing/ - Categories: Affiliate Marketing, Referral Marketing - Tags: affiliate marketing, affiliate program, marketing strategy, referral program Having a reliable method for lead generation is an essential part of growing your brand, simply because more leads can mean more sales. However, lead generation can be expensive, which is why some businesses turn to affiliate and referral marketing to generate leads at a fraction of the cost and effort. Whether your product or service requires intensive community marketing or you’re going for a more organic approach, we’ll help you understand the difference between both types of marketing and whether investing in affiliate marketing vs referral marketing is the right move. Let’s start with affiliate marketing. Affiliate Marketing vs Referral Marketing: Quick Overview AspectAffiliate MarketingReferral MarketingDefinitionAffiliates (content creators like bloggers, influencers) promote a business’ products/services in exchange for commissions. Existing customers recommend a business to people they know, often incentivized by rewards. Who PromotesThird-party affiliates (bloggers, influencers, key opinion leaders). Existing paying customers. Primary AudienceFollowers, blog readers, social media audiences (often broader reach). Friends, family, personal networks (more personal and trust-based). IncentiveCommission per sale or signup (percentage or flat fee). Referral rewards (discounts, freebies, cash for both referrer and new customer). Tracking MethodAffiliate links or codes tracked via affiliate networks or software. Referral links or codes tracked via referral software. Best ForBrands looking to tap into new audiences through influencers and content creators. Brands relying on word-of-mouth and customer loyalty to grow their user base. Setup ComplexityMay involve joining affiliate networks, setting up tracking software, managing affiliate relationships. Simpler setup with referral software; focus on user-friendly referral processes. Cost... --- ### Why Is Content Moderation Important for User-Generated Campaigns? > Discover why is content moderation important for user-generated campaigns and how it promotes community safety, engagement, and brand image. - Published: 2025-04-22 - Modified: 2025-04-22 - URL: https://www.vivianagency.com/why-is-content-moderation-important-for-user-generated-campaigns/ - Categories: Influencer Marketing - Tags: affiliate marketing, brand, brand image, influencer marketing, social media User-generated content (UGC) refers to any type of content that’s generated by users. This can include reviews, comments, testimonials, etc.   Usually, brands launch a campaign to encourage the creation of such content, considering how effective it has become over traditional marketing models.   However, UGC comes with its own challenges that can water down the essence of such strategies if left unmoderated.   We've identified most of those challenges and will aim to answer why is content moderation important for user-generated campaigns. As well, you'll learn some top practices to help you moderate your UGC campaigns effectively. What Are the Risks of Leaving UGC Campaigns Unmoderated? Some of the main risks of leaving user-generated content campaigns unmoderated include: Harmful or Inappropriate Content Even if some instances of problematic and harmful content weren’t made by the brand itself, allowing hate speech, violence, nudity, and similar content to proliferate will harm your brand’s reputation. Some campaigns are more susceptible to this kind of inappropriate content. A legendary example is the unfortunately named #susanalbumparty hashtag, meant to promote Susan Boyle’s exclusive album-listening party for her 2012 release.   Despite the innocent intent, many people read the hashtag as a sexual innuendo, attracting derision and inappropriate jokes. Disinformation Some users may, usually by accident, spread disinformation about your brand or product that runs against the intended message. A notable recent example was the brief spread of #SwiftiesForTrump and similar hashtags following Donald Trump's posting an AI-generated image of Taylor Swift in August 2024,... --- ### How to Tell if Someone Bought Followers on Instagram: 4 Easy Ways to Check > Do you know how to tell if someone bought followers on Instagram? Growth patterns, followers’ profiles, & engagement rates are things to check. - Published: 2025-04-18 - Modified: 2025-04-22 - URL: https://www.vivianagency.com/how-to-tell-if-someone-bought-followers/ - Categories: Influencer Marketing - Tags: brand, brand ambassador, brand image, influencer marketing, social media After analyzing 130 million Instagram profiles, IMAI discovered that 1 in 4 influencers purchased 15% of their total followers, and 3 in 4 influencers purchased over 10,000 followers. This reveals the prevalence of follower fraud on Instagram, a deceptive tactic often used to inflate social status and eventually attract brand deals.   While these acts can have negative effects on the influencer's account, unsuspecting brands that partner with these accounts for marketing suffer more.   This guide will show you how to tell if someone bought followers on Instagram so you can protect your business from wrong influencer marketing deals. How to Tell if Someone Bought Followers: 4 Ways How do you know if the 10,000 followers on someone’s Instagram page are people, not bots? Here are four ways:  1. Check the Growth Patterns of Followers on Instagram  If there’s a sudden spike in followers, that is suspicious. Most accounts that actual people follow grow gradually, by maybe 5 to 10 followers daily, depending on the influencer. However, if you notice the account went from 1,000 to 10,000 in 24 hours, then something isn't right.   An irregular mix of audience demographics is also a telltale sign. Accounts with fake followers often have an unusual mix of large followings from a particular area the influencer is not living in, connected to, or creating content for. 💡 To get a quick overview, click on the "followers" section to do a quick scan through the Instagram handles and pictures of the followers... --- ### BrandVerity Alternative: 5 Tools to Try for Your Affiliate Policy Monitoring > Looking for a BrandVerity alternative? Explore our comprehensive guide to the best options for brand monitoring and protection . - Published: 2025-03-21 - Modified: 2025-03-24 - URL: https://www.vivianagency.com/brandverity-alternative/ - Categories: Affiliate Marketing - Tags: affiliate marketing, brand, brand image, marketing tool, tool reviews When running a successful affiliate program, monitoring your affiliates and ensuring they stick to the affiliate policy you’ve agreed upon and don’t abuse your relationship can be hard and time-consuming. To make the job easier, many affiliate managers use brand protection software such as BrandVerity, which lets them monitor all affiliates from a single workspace and track any instances of potential brand abuse. While BrandVerity is one of the best brand protection software suites available on the market, its affiliate policy monitoring features are fairly specialized, leaving many affiliate managers wanting more. Fortunately, there are alternative tools that you can use to monitor your affiliates. What do these BrandVerity alternatives have to offer, and are any of these tools a better choice? Let’s find out! What Is BrandVerity and How Does It Work? Developed in 2008, BrandVerity has been the go-to tool for many brands looking to protect their brand integrity for nearly two decades. Thanks to its paid search monitoring feature, you can automatically find any mentions of your brand online and ensure there’s no brand misuse, copyright infringement, or any damage done to your brand’s reputation. For affiliate managers, BrandVerity is useful in making sure that any instances of affiliate fraud are noticed and eliminated. For instance, bad actor affiliates may steal your traffic, bid on your brand terms, abuse your brand assets, or do other activities that could harm you. What Are the Pros and Cons of BrandVerity for Affiliate Policy Monitoring? BrandVerity successfully justifies its position... --- ### How Much Do Sponsors Pay YouTubers in 2025? An All-in-One Guide > How much do sponsors pay YouTubers in 2025? Learn how much you ought to pay your influencers to maximize your ROI today. - Published: 2025-03-13 - Modified: 2025-03-17 - URL: https://www.vivianagency.com/how-much-do-sponsors-pay-youtubers/ - Categories: Influencer Marketing - Tags: brand ambassador, influencer marketing, social media, YouTube Wondering how much do sponsors pay YouTubers in the current influencer market? The short, simplified answer is:YouTube channels with 1 to 10k subscribers can earn between $50 and $850, while larger channels with over 100k subscribers can earn between $2000 and $50,000 (based on data from Statista).   However, subscriber count is just one part of the equation. The countless variables and lack of transparency make deciding accurate sponsorship rates difficult for most entrepreneurs. This post breaks down the factors influencing sponsorship rates. It contains everything you need to navigate negotiations and maximize your influencer marketing budget.   How Much Do YouTubers Get Paid for Sponsored Videos? Here's how much sponsors pay YouTubers based on key profile factors: 1. Number of YouTube Subscribers https://www. youtube. com/watch? v=GdsQTXG3Ilg&ab_channel=PewDiePie Channels with more subscribers usually have a broader reach. Partnering with these kinds of influencers may translate to larger exposure, affecting the cost of their sponsorship.   The YouTube ecosystem categorizes influencers into nano, micro, mid-tier, macro, and mega influencers.   Nano-influencers (10,000 to 50,000 subscribers) like Evelyn Diaz can charge $20 to $200 Micro-influencers (50,000–100,000 subscribers), such as Mike and Ashley, can charge $200 to $5,000  Mid-tier influencers (100,000-500,000 subscribers) can charge between $5,000 and $10,000 Macro influencers (500,000 to 1 million) like Maya Graves can charge between $10,000 and $20,000 Mega influencers (1,000,000 and above) like MrBeast can charge an average of $20,000+ Mega influencers and prominent creators charge more than micro or nano influencers. For instance, PewDiePie, one of YouTube’s... --- ### What Is a Brand Representative? Roles and Responsibilities Explained > What is a brand representative? Simply put, it’s someone who “represents” your brand, builds trust, and drives growth. Learn why they matter. - Published: 2025-02-21 - Modified: 2025-02-24 - URL: https://www.vivianagency.com/what-is-a-brand-representative/ - Categories: Influencer Marketing, Affiliate Marketing, Referral Marketing - Tags: brand, brand ambassador, brand image, business growth, marketing strategy I often see businesses marketing their products or services online without a personal connection to their audience. They post on the brand’s LinkedIn page, Facebook, and other social media but have little to no engagement because the audience perceives them as a company just trying to sell.   But you need people’s engagement and trust to sell effectively. Unfortunately, you’re getting none. There is more than one way to combat this issue. In this post, we’ll focus on defining what is a brand representative and how their roles can help. Keep reading to learn more. What Is a Brand Representative? Source: Puma A brand representative or brand ambassador is the face of your brand. They promote your brand both offline and online to your target audience. They’re also responsible for maintaining the company’s reputation as a business people can trust.   They offer a consistent, authentic, and engaging approach to representing your brand. This ensures your brand’s message is not only delivered as company to person but also person to person, or better still, friend to friend. This all leads to the end goal of promoting and maintaining a strong brand image across all channels.   What Does a Brand Representative Do? A brand representative is a big part of people’s perception of your brand. Some of their duties include: Content Creation Brand representatives may create content to build brand awareness, engage followers, and attract potential customers. They can do this through blog posts, tweets, videos, or other content formats... --- ### Is Pinterest Social Media? Comprehensive Insights for Affiliate Marketing  > Is Pinterest Social Media? In short, yes. But it’s much more. Find out what the platform entails and how it can be an effective marketing tool. - Published: 2025-02-17 - Modified: 2025-02-18 - URL: https://www.vivianagency.com/is-pinterest-social-media/ - Categories: Affiliate Marketing - Tags: affiliate marketing, affiliate program, marketing strategy, Pinterest, social media “Is Pinterest social media, or is it something else entirely? ” Like you, thousands of people also want to know the answer to this question. I mean, think about it. Likes, comments, and shares often categorize other social media sites, including direct messaging functionality. While Pinterest has all these features, it has a different “aura” from other social platforms. So, if you’re wondering, the answer is yes: Pinterest is indeed a social media platform. In my opinion, it’s also a strategic tool for e-commerce businesses. You’ll see how in this post. Is Pinterest Social Media? Source: Pexels Let’s begin by defining social media. Social media is a broad term for digital platforms and applications that allow people to create, share, and interact with content. Examples include Facebook, Instagram, and TikTok.   Based on this definition, Pinterest certainly qualifies as social media. It’s a visual discovery platform that allows users to search, save, and interact with content called "pins. " Pinterest users can create “boards” where they save and organize pins. This is similar to the “Save” feature on Instagram, which allows you to save content into different collections. On the other hand, Ben Silbermann, the co-founder and one-time CEO of Pinterest, prefers to describe Pinterest as a visual discovery engine where users go to find inspiration. The brand has always tried to distance itself from this social media label. “When we talk to people about Pinterest we often describe it as not a social network,” says Silbermann. “Social networks are... --- ### Best Affiliate Marketing Agencies to Work With in 2025  > Looking to maximize your affiliate strategy? Discover the best affiliate marketing agencies to work with in 2025 and improve your marketing. - Published: 2024-12-24 - Modified: 2025-02-14 - URL: https://www.vivianagency.com/best-affiliate-marketing-agencies/ - Categories: Affiliate Marketing - Tags: affiliate marketing, brand, business growth, marketing strategy Choosing the best affiliate marketing agency can take so much work, especially if you're like me and love to follow a series of processes to vet services before paying top dollar.   Understanding how making a wrong choice can cause several setbacks, especially in a sensitive field like affiliate marketing, I've deployed all my resources to help find you the best affiliate marketing agencies to partner with in 2025. In this post, I've outlined six of them as well as some key highlights about these services you might find helpful.   6 Best Affiliate Marketing Agencies in 2025 At a glance, my recommendations are: Vivian Agency Clique Affiliate Marketing  PartnerCentric Versa Marketing  Perform Agency  Hamster Garage 1. Vivian Agency Vivian Agency is a boutique digital marketing agency that offers influencer and affiliate marketing services to small- to medium-sized B2C e-commerce companies.   Founded in 2018, Vivian Agency is one of the top affiliate marketing agencies today. They specialize in creating affiliate campaigns that drive real results and overdeliver in their returns on ad spending (ROAS).   Since its inception, they have run over 50 successful programs and generated over twelve million dollars in revenue. Their partnered brands include SafetyWing, Click and Grow, Tactical Foodpack, and OneWayFly. Their partnership with SafetyWing resulted in 20% monthly growth in their first year, and currently generates $350k monthly in sales.   Another testament to their expertise in offering affiliate marketing services is the partnership with Click and Grow. They were able to onboard other... --- ### Top 11 Influencer Marketing Tools You Need in 2025 > Discover the best influencer marketing tools to elevate your brand. Streamline your campaigns, track performance, and connect with top influencers. - Published: 2024-12-24 - Modified: 2025-03-20 - URL: https://www.vivianagency.com/influencer-marketing-tools/ - Categories: Influencer Marketing - Tags: influencer marketing, marketing tool, tool reviews The size and importance of the global influencer marketing market are constantly growing: as of 2024, the market was estimated to reach a record value of 24 billion dollars. Apart from the greater role that influencer marketing efforts play in global marketing overall, this leap in value also comes from an advancement in influencer marketing techniques. This progress is mainly due to the development of various influencer marketing tools designed to help with all phases of the influencer marketing funnel. I’ve compiled a list of the top influencer marketing tools to help you select the ones best suited for your business needs. What Are Influencer Marketing Tools? Influencer marketing tools help marketers engage with and manage influencers in order to enhance their marketing programs. These tools are designed to help with various stages of the influencer marketing funnel, such as influencer discovery, outreach, or affiliate management. Some marketing tools also help with analytics, enabling you to run more successful influencer marketing campaigns by providing valuable insights on campaign performance, trends, and influencer interactions and behavior. Why Should You Use Influencer Marketing Tools? There are multiple major benefits to influencer marketing tools, including but not limited to: Process automation: Automation of tasks, provided by influencer marketing software, saves lots of valuable time. Leveraging AI: Artificial intelligence helps you identify the best potential influencer partnerships and the top ambassadors with which your brand can cooperate. In-depth analysis: You can use the tools to track your own progress and analyze influencer success, as... --- ### Best Affiliate Marketing Programs: 12 Amazing Examples You'll Want to Copy > Discover the best affiliate marketing programs for inspiration. Find out top features you need for success from these brands that get it right! - Published: 2024-12-24 - Modified: 2025-02-14 - URL: https://www.vivianagency.com/best-affiliate-marketing-programs/ - Categories: Affiliate Marketing - Tags: affiliate program, business growth, marketing strategy, partnerships Affiliate marketing is a constantly evolving field with a promising future and an ever-increasing market. Its global value is projected to increase to $36. 9 billion by 2030, more than double its current value. This signals affiliate marketing’s growing importance in comparison to conventional advertising. If you haven’t already done so, it’s smart to start looking into building an affiliate program for your own brand. To help you, I’ve selected the best affiliate marketing programs from which you can take inspiration. Why Do You Need an Affiliate Marketing Program? The greatest benefit of the best affiliate marketing programs compared to conventional marketing is superior cost efficiency. Instead of increasing your brand’s reach solely through your in-house marketing capacities, you can outsource marketing efforts to affiliates, who receive incentives in return. This can dramatically cut down your marketing budget. The other most obvious benefit is the greater flexibility and adaptability offered by affiliate marketing. With a strong affiliate network, you can easily implement multi-channel strategies and experiment with a broad content variety. What Makes a Great Affiliate Program? The quality of an affiliate marketing program can be gauged from two sides: the perspective of the affiliate marketer, and that of the brand doing the marketing. While for affiliate marketers the quality of the program is mostly determined by how easy it is to earn money, the perspective of the brand has other factors that take precedence: High net revenue: A great affiliate program can bring in a consistent revenue stream while... --- ### How We Helped JRPass Get $70,000 Monthly Sales: An Affiliate Marketing Case Study > This detailed affiliate marketing case study breaks down JRPass’s revenue challenges with its price hike and the strategies that helped it thrive. - Published: 2024-12-24 - Modified: 2025-02-14 - URL: https://www.vivianagency.com/affiliate-marketing-case-study/ - Categories: Affiliate Marketing - Tags: affiliate program, business growth, case study, marketing strategy, Vivian Agency Our JRPass affiliate marketing case study is a prime example of how companies can stay level-headed and strategic amidst major drawbacks such as price hikes. Our collaboration with the company has proven that a decline in sales doesn’t have to be permanent and long-term. With the right channels and affiliates, you can be on top of your game again without sacrificing quality service. Let’s examine how this leading Japanese railway company thrived and continued to lead the industry despite facing revenue issues as a result of pricing changes.   JRPass at a Glance https://ro. pinterest. com/pin/751608625322745493/ The JR Pass (Japan Rail Pass) is a travel pass for foreign tourists visiting Japan. It gives you unlimited access to train networks operated by the JR Group, allowing flexibility when traveling across regions.   It has various duration validity options, including a 7, 14, or 21-day pass. Its main selling points are the cost-saving opportunities and convenience of purchasing just one pass instead of buying separate ones when jumping from one region to another.   JRPass’s Affiliate Marketing Success The JR Pass’s popularity among tourists is one of the primary reasons why the company's affiliate program is attractive to affiliates. It also stands out for the following perks: Among the top-paying travel affiliate programs Access to real-time conversions and analytics through the affiliate platform Fast payments via Transferwise  Japan’s global popularity for tourism also adds to the appeal as you get the opportunity to tap into the international market.   2023’s Price Hike... --- ### The AI Influencer: Future of Influencer Marketing, or Just Another Fad? > The latest trend in influencer marketing is the AI influencer, but are they what your business needs? Read more here. - Published: 2024-12-04 - Modified: 2025-02-14 - URL: https://www.vivianagency.com/ai-influencer/ - Categories: Influencer Marketing - Tags: influencer marketing, social media In 2017, Shudu Gram made her debut on Instagram and quickly gained attention for her beauty, elegance, and a way of working the camera that we hadn't seen since Naomi Campbell. The catch? Shudu Gram is an AI influencer (or the first AI supermodel, if you will) created by British fashion photographer Cameron-James Wilson. Her very existence sparked a real conversation about the intersection of technology and art and propelled concerns about the authenticity of social media even more into the public eye. But Gram would be just the first AI influencer we’d meet, and soon after, Calvin Klein would have Bella Hadid and Miquela get really close in one of their campaigns. So it’s worth looking at them with a critical eye and answer the questions: Should you even consider working with them? And will they ever replace human influencers? https://www. youtube. com/watch? v=JuTowFf6B9I The Basics of AI Influencers Source An AI influencer is a “character” created using artificial intelligence technologies, like large language models and neural networks. They usually have a specific “look” and “personality,” making them fit to satisfy a certain niche. The concept began to take shape in the mid-2010s with Shudu Gram in 2017. She gained widespread attention for her hyper-realistic visuals and her unexpected role in the fashion world.   Shortly after, Lil Miquela, developed by the company Brud, rose to fame for blending CGI imagery with a compelling backstory, gaining millions of followers. Today, they are a part of our digital ecosystem, whether... --- ### Top Affiliate Marketing Services to Grow Your Business > Transform your online strategy with these affiliate marketing services. Drive traffic, increase sales, and achieve goals through effective partnerships. - Published: 2024-12-03 - Modified: 2025-02-14 - URL: https://www.vivianagency.com/affiliate-marketing-services/ - Categories: Affiliate Marketing - Tags: affiliate program, brand, business growth, marketing strategy, marketing tool According to Forrester Research, 95% of businesses see their affiliate marketing program as a successful method to drive customer acquisition. While affiliate marketing is certainly a powerful tool, it takes skill and experience to know how to use it to its full potential. Often, the most cost-effective way to go about this in the long run is to hire an affiliate marketing agency. But what are your best options in the field? We curated a list to help you find an affiliate agency that best fits your needs. 8 Best Affiliate Marketing Services Here are the eight best professional affiliate marketing services that you can partner with: 1. Vivian Agency With over 50 successful programs under our belt and a total of $12 million in profits generated for our clients, it's no surprise we're at the top of our list.   Vivian agency, which was founded in 2018, offers multiple digital marketing services, including building affiliate, referral, and influencer programs. Our process begins with determining the best method of affiliate success for your brand based on its industry and then using our in-house audience research methodology to target the best niche affiliates and platforms to work with.   Some industries may benefit the most from SEO work, others from YouTube videos, and some from social media. At Vivian Agency, our affiliate marketing experts are equipped to work with all of these methods. Compared to many other agencies, we stress the importance of affiliate nurturing and strengthening strong personal connections with... --- ### 15 Best Travel Affiliate Programs to Inspire You for 2025 > Maximize your revenue with the best travel affiliate programs in 2025. Here are 15 of the most successful programs to grow your travel marketing. - Published: 2024-12-02 - Modified: 2025-04-29 - URL: https://www.vivianagency.com/best-travel-affiliate-programs/ - Categories: Affiliate Marketing - Tags: affiliate program, partnerships, travel affiliate program Travel stands out as one of the most profitable niches in the affiliate industry, as well as one of the most competitive. By the end of 2024, global travel revenue is expected to reach $916 billion. Considering the competitiveness in the travel niche, you want to do your best to stay on top of the market and attract new clients to your brand. One of the most effective ways to gain new customers is through affiliate marketing, which is steadily gaining popularity among travel brands. Are you looking for inspiration to build a travel affiliate program of your own? We gathered a list of the most popular and best travel affiliate programs in the industry that you can check out as successful examples of travel affiliate marketing efforts. What Is a Travel Affiliate Program? An affiliate program is a partnership where affiliates (partnering companies or individuals, whether influencers or regular clients) gain incentives for helping to onboard new customers. Travel affiliate programs are just that; but made for travel-related companies and optimized to provide travel-related affiliate incentives. For example, affiliates may receive special travel discounts, vouchers, free stays, or cash rewards. Why Implement a Travel Affiliate Program? There are multiple reasons why your travel brand can also benefit from implementing an affiliate program. Here are some of them: Lower Marketing Expenses: Outsourcing your marketing efforts to affiliate marketers is considerably cheaper than traditional marketing efforts. More Leads: An efficient affiliate network will be able to deliver a regular supply of... --- ### What Does a Brand Ambassador Do? Must-Know Insights for Your 2025 Campaigns > What does a brand ambassador do? Learn the different ways a brand ambassador can help you expand your reach, build loyalty, and boost sales. - Published: 2024-11-23 - Modified: 2024-11-25 - URL: https://www.vivianagency.com/what-does-a-brand-ambassador-do/ - Categories: Influencer Marketing - Tags: influencer marketing, social media, user generated content, Vivian Agency One of the fastest ways to boost brand sales is forming long-term partnerships with people who identify with your brand goals and can connect with your target audience.   This is where brand ambassadors come in.   The right brand ambassador can do wonders for your sales by building community, encouraging first-time buyers, expanding your reach, and fostering brand loyalty.   But what exactly does a brand ambassador do? And how can you find one that aligns with your company image? I answer these questions and many more in this post. What Does a Brand Ambassador Do: Quick Glance Zendaya for Lancome A brand ambassador is a person who promotes a brand's products and services with the aim of increasing the brand's sales. Think of them as brand advocates.   They don't always have to be paid professionals, and you don't always need a formal agreement. You can reward them with free products, discount coupons, gift cards, and even social mentions. People are more likely to buy from brands they connect with—people buy from people, not companies. Brand ambassadors, in this case, ensure that your brand has that human connection, hence their necessity.   5 Primary Roles and Responsibilities of a Brand Ambassador A brand ambassador’s role can vary depending on the organization, but they often perform these duties. 1. Representing the Brand Positively Roger Federer for Rolex Brand ambassadors serve as the public face of the brand. They must embody the company’s values and maintain an approachable front while... --- ### 9 Best Gaming Affiliate Programs: Insights and Lessons for Success > Looking for inspiration from the best gaming affiliate programs? Here’s a list of top-paying platforms for streamers, gamers, and content creators. - Published: 2024-11-23 - Modified: 2025-02-08 - URL: https://www.vivianagency.com/best-gaming-affiliate-programs/ - Categories: Affiliate Marketing - Tags: affiliate program, gaming affiliate program, partnerships, Vivian Agency As of 2023, the gaming industry is valued at over $200 billion, and it is expected to continue rising to $300 billion by 2025.   This massive growth indicates a projected increase in people tuning in and joining the gaming community as potential "customers. " It’s good news if you are in the gaming niche business. The more attractive the industry becomes, the more you can capitalize on the public’s growing interest in it to boost your company’s revenue. While you might not have had any experience working with trusted affiliates, this review guide will highlight the nine best gaming affiliate programs that demonstrate why they’re so worth the shot.   The 9 Best Gaming Affiliate Programs: Best Picks and Key Takeaways We’ve already established how massive the gaming industry is. With millions of active customers worldwide, there’s enough room to grow your business. However, this also means more competition. So, how will you tap into that global fanbase without doing everything by yourself? Our top nine gaming affiliate programs show you the tricks of the trade, with an emphasis on partnering with a reliable gaming affiliate marketer for online success. Let’s dive in.   1. CardTrader Affiliate Program When we worked with CardTrader to design their affiliate program, our goal was to capitalize on their unique features and build something truly distinctive in the trading card marketplace. Enter CTZero, a program which allows buyers to purchase cards from various sellers and consolidate them in a single shipment, lowering the... --- ### The Role of Paid, Owned, and Earned Media in Your Digital Marketing Strategy > Understand the concept of paid owned and earned media and discover how to incorporate these media effectively into your digital marketing strategy. - Published: 2024-10-24 - Modified: 2025-02-06 - URL: https://www.vivianagency.com/paid-owned-and-earned-media/ - Categories: Affiliate Marketing, Influencer Marketing, Referral Marketing - Tags: brand, Enelin Toneva, marketing strategy, Vivian Agency Proper media positioning can help you reach a broader audience, boost credibility, and inspire brand loyalty. However, there's a catch:  The result you experience is determined by the type of media you employ. While paid, owned, and earned media are vital parts of your digital marketing strategy, they each have their strengths and limitations. You need a thorough understanding of each type to effectively leverage these benefits.   In this post, I've explained how paid, owned, and earned media work and shared some tips on combining them to form a solid online marketing strategy. Understanding Paid Media Paid media is any type of media you have to pay for. It is also called bought media and includes any media that requires you to exchange money for publicity, exposure, reach, or conversions.   This media type is one of the oldest and most effective ways to increase your brand's reach. Examples of paid media include: Pay-per-click search engine advertising Online banners and display ads like Google Ads Influencer marketing Displayed ads on social media platforms like Facebook, Instagram, and Twitter Sponsored content published on websites and blogs Online ads like display ads and banners  Source: Buffer Benefits of Paid Media  Expanded Reach: One of the biggest benefits of paid media is its ability to reach a larger audience. When done right, paid media channels allow you to get more people than possible with your owned channels. Sponsoring content on another website's blog, for instance, exposes your brand to that website's audience.... --- ### Types of Influencers: Know Who Your Brand Needs to Collaborate With > There are many types of influencers, but who’s the right person for your brand’s collaboration? Read on to find out! - Published: 2024-10-24 - Modified: 2024-11-01 - URL: https://www.vivianagency.com/types-of-influencers/ - Categories: Influencer Marketing - Tags: influencer marketing, social media, Vivian Agency “Influencer” is a catch-all term for anyone who’s built an online following and is using it to, well, influence people. Be it food, lifestyle, or even political choices, you’re bound to find someone who has a platform and isn’t afraid to use it to voice an opinion. If your brand wants to leverage influencer marketing, it needs to be aware of the different types of influencers, market segments, and trends. Understanding your target audience and gathering information about their social media habits can help you launch a successful influencer marketing campaign that delivers results and boosts conversions. Let’s break down the hierarchy, niches, and types of influencer collaboration so you can pinpoint the right person to collaborate with for your next marketing effort! Hierarchy of Influencers: According to Follower Count Perhaps the most straightforward way of categorizing influencers is according to the number of their followers. Most people who take their online career seriously aim to amass a large follower count because the higher the number, the more valuable their brand becomes. Influencers are currently grouped into the following categories: Nano Influencers A nano influencer is someone who’s still starting in their creator journey, usually having between 1,000 and 5,000 followers. Their content could be aimed at any kind of audience, but their engagements are mostly from people they know or have interacted with personally. Nano influencers might seem too small to matter, but you shouldn’t cross them out completely. The rate of their followers’ engagement can be pretty high!... --- ### How to Measure Your Influencer Marketing ROI > Learn how to measure your influencer marketing ROI by tracking direct sales, brand awareness, and engagement with key metrics to optimize campaign success. - Published: 2024-10-16 - Modified: 2024-10-31 - URL: https://www.vivianagency.com/influencer-marketing-roi/ - Categories: Influencer Marketing - Tags: affiliate program, influencer marketing, Vivian Agency Many businesses are jumping on the influencer marketing train to reach potential customers and boost sales. But to determine if it's a worthy investment, you must learn how to measure the effectiveness of your influencer marketing campaigns.   How you measure your return on investment (ROI) will depend on your goals. With that said, I'll start by discussing the types of influencer marketing ROI (based on goals) before exploring how to measure the returns.   Types of Influencer Marketing ROI  Source: DepositPhotos Some of the major influencer marketing goals include boosting sales, driving brand awareness, and improving customer engagement. These goals define the various types of influencer marketing ROI. Let's take a closer look.   1. Direct Sales ROI Direct sales ROI focuses on the immediate sales from your influencer collaborations through promo codes, unique links, or exclusive offers.   In measuring the ROI for direct sales, you must track the number of sales from influencer posts. Other metrics to track include: Returns on ad spend ROI (ROAS)—revenue generated for each dollar you spend on an influencer campaign. Conversion rate, which reflects the number of people taking the desired action after clicking on an influencer's post.   2. Indirect Sales ROI Brand awareness and customer engagement fall under indirect sales ROI because their contributions to revenue are long-term.   For example, people might not make an immediate purchase when they become aware of your brand through influencer collaborations. However, with proper nurturing, they can become paying customers and positively impact... --- ### Referral Program Template Guide for Businesses > Discover the ultimate guide to creating effective referral program templates. Boost your business growth with proven strategies and expert insights. - Published: 2024-10-10 - Modified: 2024-10-31 - URL: https://www.vivianagency.com/referral-program-template/ - Categories: Referral Marketing - Tags: case study, referral program, template, Vivian Agency Referral programs are one of the most effective ways to keep existing customers engaged with your brand while attracting new ones. What particularly draws businesses to implement customer referral programs is their potential to drive customer traffic with minimal effort on the part of the company’s marketing team. However, not every referral program can lead to such an effect—it’s necessary to set it up so that it uses every step of the referral process in the best possible way. A referral program template provides a baseline that you can build upon and customize according to your needs. Take a look at our comprehensive guide to learn how to use a referral program template to create robust customer referral programs. What Is a Referral Program? A referral program is a word-of-mouth marketing strategy that encourages loyal customers to refer their family, friends, and acquaintances to your brand.   Referral marketing statistics support this approach: according to a Nielsen study, 92% of consumers trust referrals from friends or family over traditional advertising. Nowadays, most referral programs are software-based, developed either in-house or by an external agency, and operate automatically. How Do Referral Programs Work? Source: Vitality A customer referral program works by offering incentives to existing customers who choose to refer new customers to your brand, typically with the help of a referral link or code. These referrals are usually tracked using specialized software that powers your referral program. A referral is typically logged as successful after the new customer completes an... --- ### Affiliate Marketing on Pinterest: How It Benefits Your Brand > Did you know you can run an affiliate program on Pinterest? Affiliate marketing on Pinterest is beneficial to both brands and affiliates. Find out how. - Published: 2024-10-07 - Modified: 2025-02-18 - URL: https://www.vivianagency.com/affiliate-marketing-on-pinterest/ - Categories: Affiliate Marketing - Tags: affiliate program, brand, brand ambassador, Enelin Toneva, influencer marketing, Pinterest, social media, user generated content, Vivian Agency The goal of visiting Pinterest is often to find inspiration—but that’s not the only thing you can do there. I’ve found that 55% of Pinterest users visit the platform to shop via affiliate links, and around 80% discover a new brand or product while they’re there. With these many eager shoppers, listing your products on Pinterest through affiliates gives you a fighting chance to make a significant profit. If you have the right Pinterest marketing strategy, you can attract your target audience and drive traffic to your website.   In this post, I’ll reveal how affiliate marketing on Pinterest works. Let’s begin by discussing how it benefits you. How Does Pinterest Affiliate Marketing Work?   Affiliate marketing is pretty much the same everywhere, with the main peculiarity being the platform you’ll be using. Affiliate marketers promote your product or website on Pinterest, earning a commission for every sale or lead they bring through their unique affiliate link. On some social media platforms, like TikTok, you can only add a link to a business account's bio. Pinterest, however, allows the affiliate marketer to embed the affiliate link as each pin’s URL, making affiliate marketing convenient on the platform.   3 Benefits of Pinterest Affiliate Marketing for Your Brand Source: Depositphotos If you use affiliate marketing on Pinterest, you can expect to enjoy these three major benefits: 1. It Increases Your Traffic and Lead Generation Running an affiliate marketing campaign lets you drive some of Pinterest’s traffic to your website. For many... --- ### UpPromote Review: The Ultimate Affiliate Marketing Software? > Explore our in-depth UpPromote review, highlighting key features and user experiences to guide your affiliate marketing efforts and optimize your strategies. - Published: 2024-10-02 - Modified: 2024-10-31 - URL: https://www.vivianagency.com/uppromote-review/ - Categories: Affiliate Marketing - Tags: affiliate program, marketing tool, referral program, Vivian Agency Among the well-established affiliate marketing platforms, UpPromote has recently gained traction, with some billing it as the ultimate solution. It was created by the Vietnamese company Secomapp, which specializes in producing Shopify apps. To see how well it holds up to these claims, I gave UpPromote a test drive and set out to write this review. Is it truly the best that the affiliate marketing software industry currently has to offer? Stick with me to find out. Why Do You Need Affiliate Marketing Software? According to Kinsta, 54% of brand marketers report affiliate marketing as one of their top three customer acquisition channels, while 20% cite it as their prime customer acquisition channel. Certain industries, such as publishers, report an even greater importance of affiliate marketing in their revenue flow—31% of publishers claim it to be their main source of revenue. Anyone looking to build an affiliate marketing program, especially if the idea is to work with a broader affiliate network, can save a lot of time and money with a software solution such as UpPromote. It provides a unified space to manage everything related to your affiliate program and automates basic tasks that require significant time and effort to handle manually. What Is UpPromote? Top recommended Shopify affiliate and referral marketing solution UpPromote is a comprehensive affiliate marketing solution designed for seamless integration with Shopify, the world’s leading e-commerce platform. In fact, you can get UpPromote directly from the Shopify app store. As an all-in-one affiliate marketing platform, it... --- ### 8 Referral Program Ideas Your Customers Will Rave About—With Examples! > Customer referral programs come in all shapes and sizes, but these eight referral program ideas can take yours to the next level. Read more here! - Published: 2024-09-25 - Modified: 2024-10-16 - URL: https://www.vivianagency.com/referral-program-ideas/ - Categories: Referral Marketing - Tags: brand, brand image, case study, Enelin Toneva, partnerships, referral program, Vivian Agency Getting your new leads from existing customers could be the smartest business decision you can make. Aside from streamlining and reducing the cost of the customer acquisition process, you also get the chance to show your loyal customers what they like about your business, making them come back for more. Here, I break down 8 referral program ideas that are guaranteed to create buzz around your business and generate viable leads, all while making the referral process easier for you to manage. 1. Good Old Cash Rewards Cash rewards. Source: Pexels Cash is a universally enticing incentive; it's rare to find a referral program based on cash that doesn't do what it's meant to, especially if the number is good enough. Discounts are a good way to offer cash for referrals because most existing customers would rather save money getting the product or service they like. You can also offer prepaid Visa or Amazon gift cards or even straight-up cash transfers, but these are usually better suited to large business models. To create a successful referral program, scour similar businesses, whether local or online, to see how much they offer for referrals and compete with them. That said, you'll want to make sure the amount you're offering doesn't interfere with your business' health and profitability. After all, generating leads is no use if you can't keep the lights on. Example PayPal offers referring customers $10 for each new friend who joins using a referral link and the new customer $10... --- ### Popular Pays for Brands: Is It Actually Worth It? > Consider the pros and cons discussed in this article to discover if Popular Pays is the right choice to supercharge your influencer marketing strategy. - Published: 2024-09-20 - Modified: 2024-10-16 - URL: https://www.vivianagency.com/popular-pays/ - Categories: Influencer Marketing - Tags: Enelin Toneva, influencer marketing, social media, tool reviews, Vivian Agency Popular Pays is an online platform that links brands with influencers that align with their marketing goals.   Although it started as a middle point where brands and influencers could barter posts for products, it has evolved into a full-blown collaboration and content creation platform. Throughout my career, I've seen influencer marketing become a vital part of digital marketing. According to Sprout Social's 2024 Influencer Marketing report, 49% of consumers make at least one purchase a month because of influencers' posts.   Several businesses have boosted sales and expanded their market by implementing a successful influencer marketing strategy. If your business currently needs this kind of growth, you might want to consider services like Popular Pays.  But is it right for your brand? Let me help you figure that out. How Does Popular Pays Work? Streamline your influencer network Think of Popular Pays as a bridge between your brand and content creators. The platform has a community of over 100,000 digital marketing influencers, so finding one to match your target demographic is easy. It also has several features and tools to help brands manage influencer relationships, launch and track campaigns, and create content for Instagram, Facebook, Amazon, etc.   You can discover and connect with top influencers while Popular Pays takes care of the legal and admin aspects, helping you focus on what matters. You can also create and manage campaigns from one workspace on the dashboard. When your creators submit their content, you can review, request edits, or approve... --- ### B2B Referral Program Examples to Inspire Your Business Strategy > Improve your B2B growth by checking out these successful b2b referral program examples. Get expert tips on how to build yours. - Published: 2024-09-02 - Modified: 2024-10-16 - URL: https://www.vivianagency.com/b2b-referral-program-examples/ - Categories: Referral Marketing - Tags: case study, partnerships, referral program, Vivian Agency Key Insights from Standout B2B Referral Program Examples A referral program is a system that encourages an existing customer to bring a new one to your business. You can create a B2B referral program using cash, credits, or other benefits as incentives. The most successful programs cater to what your business customers need and want. Creating a solid marketing strategy for your B2B operation can be as simple as turning to your existing customers and using their reach to create new leads. That’s because everyone trusts that a friend or colleague won’t lead them astray, especially when it comes to a service that can be mutually beneficial. This is the essence of the referral process, or as people used to call it back in the day, “word-of-mouth” marketing: creating a program that entices your happy customers to invite more people to enjoy your services while getting a little something in return. Here, I explain how a well-established referral program can give your company the boost it needs through the lens of 3 successful B2B referral program examples. 3 Successful B2B Referral Program Examples Let’s take a look at some of the most impactful B2B referral program examples out there and see what we can learn:  Case Study #1: Google Workspace Earn rewards by referring Google Workspace. Source: Google Workspace Overview Google is currently one of the largest tech companies. However, back in 2006, when it was still synonymous with online search, the company invested in referral marketing to launch its... --- ### Tips and Strategies for Effective Audience Management: Influencer Marketing Edition > Discover expert audience management strategies to boost your influencer marketing campaigns. Engage better, target smarter, and drive results! - Published: 2024-09-02 - Modified: 2024-10-11 - URL: https://www.vivianagency.com/audience-management/ - Categories: Influencer Marketing - Tags: Enelin Toneva, influencer marketing, Vivian Agency Key Points Influencer marketing requires a lot of careful audience management. Demographic information like age, gender, income, location, and spending habits can help you target your campaigns better. Using DMPs and CDPs can help you gather all the data you need. I find that many brands looking to utilize influencer marketing struggle while trying to manage the audience they're trying to reach. They have to run orchestrated campaigns that don’t deplete their resources, but doing so is difficult without proper data sourcing and organization. Well, gathering customer data (and making the most of it) is what audience management is all about. Through this, you can create cross-channel campaigns that follow a solid marketing strategy, serving the audience you’re targeting and reaching the milestones you set out to.   Here, I’ll simplify what audience journey management means for your business and give you some tips and strategies that work with almost all influencer marketing campaigns. Understanding Audience Management Audience management is a fancy way of saying you need to source audience data for the business you’re running, then break it down, analyze it, and glean from it what you need to run a successful marketing campaign.   This process requires utilizing data management platforms like ShareASale (SAS) Datafeeds, Adobe Audience Manager, Nielsen DMP, or other platforms. Aside from making your cross-channel activation easier, it also helps you prioritize who to aim for when you’re pursuing new audiences. When this is done correctly, you can expect to reduce operational costs and elevate... --- ### Brand Ambassador vs Influencer: Who Do You Need for Your Next Collab? > Brand ambassador vs influencer: discover the key differences and which is best for your marketing strategy in our latest insightful post. - Published: 2024-08-29 - Modified: 2024-10-16 - URL: https://www.vivianagency.com/brand-ambassador-vs-influencer/ - Categories: Influencer Marketing - Tags: brand ambassador, influencer marketing, social media, Vivian Agency Brand Ambassador vs Influencer: Key Points A brand ambassador is someone who loves your brand and reps it with no monetary compensation but receives other incentives, like free products. An influencer collaborates with your brand for a limited-time campaign. Using both forms of marketing can benefit you in different ways. About 60% of Gen Z consumers report that influencers are the reason they discover new brands and products. You’d be hard-pressed to find anyone who does not recognize the value that influencers bring to the promotional table, yet they also get their fair share of criticism. Increasingly, I see companies swapping influencers with brand ambassadors. The need for long-term relationships as opposed to a one-off social media post is the most common argument I hear from them. And while, yes, brand ambassadors do typically form more long-term relationships with brands, I wouldn’t dismiss working with influencers just yet.   Below, I’ll break down the difference between what a brand ambassador vs influencer does, how you can make use of their different strengths, and what you need to succeed in your brand partnerships. What Does a Brand Ambassador Do? A brand ambassador is someone who has a close-knit relationship with your brand and leverages any influence they have on social media (or their overall social circle) to let people know about it.   Your brand ambassador will ideally be someone who already uses and loves your brand, even if they’re someone with a small to medium following. Brand ambassadors usually have... --- ### How to Increase Referral Traffic: 7 Proven Techniques [+Case Studies] > In this article, you will learn how to increase referral traffic by engaging customers and leveraging influencers for a thriving referral program. - Published: 2024-08-29 - Modified: 2024-10-16 - URL: https://www.vivianagency.com/how-to-increase-referral-traffic/ - Categories: Referral Marketing - Tags: case study, Enelin Toneva, partnerships, referral program, Vivian Agency You might have already set up a referral marketing strategy to boost direct traffic to your brand’s website. Still, it’s not always clear how to increase referral traffic—which requires having loyal affiliate partners willing to refer potential new clients or customers to your brand—most effectively. A robust referral marketing strategy is essential to optimize results. If you’re wondering how to boost website traffic by improving your referral marketing strategy, check out this list of methods you can use, tried and tested by yours truly! 7 Result-Backed Methods to Increase Your Referral Traffic With Ease Referrals don't just come because you have an excellent product or service; you'll need to dedicate efforts towards strategy, depending on your industry.   Over the years, at Vivian Agency, we've helped e-commerce brands build their referral traffic strategy from the ground up, generating over a million in accumulated revenue for them. I'll share with you the exact methods we use and how you can implement them.   1. Use Social Media Influencer Networks  Influencer networks are easily one of the best means to drive referral traffic to your affiliate programs. As a matter of fact, I've found great success using this method for several brands, like DOD Outdoors.   First, you'll have to find and categorize the top influencers in your niche, providing them with a unique referral code, tracking ID, or discounts, as the case may be. Consider your brand’s size and budget while doing this, as it'll help you determine how many influencers... --- ### The Power of Referral Marketing Automation for Boosting Your Brand > Discover how referral marketing automation can streamline your campaign for increased efficiency and better results. Boost your strategy today! - Published: 2024-08-29 - Modified: 2024-10-16 - URL: https://www.vivianagency.com/referral-marketing-automation/ - Categories: Referral Marketing - Tags: marketing tool, partnerships, referral program, Vivian Agency Main Takeaway Referral marketing automation tools are indispensable for anyone working on a medium- or large-scale referral marketing campaign. They can help you eliminate most of your routine work, letting you and your team focus on the essentials. Introduction Automation is a huge buzzword in marketing, as companies seek ways to boost their visibility, reduce costs, and increase revenue. You’ve certainly seen various promoters and spokespeople tout automation as the universal cure for all of these issues—and it likely made you a bit skeptical. Here’s the thing: when done right, it can actually work wonders. For example, in 2023, we helped Prep Expert optimize its existing affiliate program, which brought in $337k in sales in just one year. We set up the process specifically to help Prep Expert get ongoing sales with a lot less hassle. But getting to that point involved a lot more work behind the scenes than figuring out how to use Referral Rock. Referral marketing is another avenue where automation can shine, yet I often see companies not fully understanding what it can actually do for their programs.   In this post, I’ll share my insights on how referral marketing automation can benefit your brand, and the three simple steps you need to move on from manual referral programs. Is Referral Program Automation Important? There are multiple advantages to choosing automation over a manual referral program, but the most obvious one is eliminating the guesswork associated with doing everything by yourself from scratch.   Automation takes... --- ### The Power of Community Marketing: The Difference Between Affiliates, Influencers, Referrals and Partnerships - Published: 2024-02-20 - Modified: 2024-10-02 - URL: https://www.vivianagency.com/the-power-of-community-marketing-the-difference-between-affiliates-influencers-referrals-and-partnerships/ - Categories: Affiliate Marketing, Influencer Marketing - Tags: affiliate program, influencer marketing, partnerships, referral program, user generated content In a world where word-of-mouth and authentic connections drive consumer decisions, community marketing is the perfect solution for businesses seeking not just to sell, but to connect and grow with their audience. Why Invest in Community Marketing? Trust and Credibility Community marketing is rooted in the power of personal recommendation. People look for familiar and trustworthy cues to guide their purchasing decisions. When a product or service is recommended by a friend, family member, or an influencer, it comes with a built-in level of trust that traditional advertisements don’t have. Cost-Effective Customer Acquisition Traditional advertising has a higher cost, with varying ROI. In contrast, community marketing strategies like referral programs often present a more cost-effective customer acquisition channel. Customers acquired through referrals typically have higher retention rates, partly because they've come to the brand through a trusted recommendation. Building Brand Loyalty When customers feel they are part of a brand's community, they're more likely to develop loyalty - not just to the products or services, but to the entire brand. This leads to higher lifetime customer value and passionate brand advocates. Amplified Brand Awareness Influencers and affiliates bring with them expansive networks that can catapult a brand into the spotlight. Influencer collaborations, in particular, can amplify brand awareness and reach, tapping into already established audiences. Content Generation and SEO Benefits User-generated content, a byproduct of influencer and affiliate marketing, can be a goldmine for content marketing and SEO strategies. This organic content can enhance a brand's online presence, improve search... --- ### Done For You Affiliate Program: Building, Scaling, and Optimizing - Published: 2024-02-20 - Modified: 2024-10-11 - URL: https://www.vivianagency.com/done-for-you-affiliate-program-building-scaling-and-optimizing/ - Categories: Affiliate Marketing - Tags: affiliate program, influencer marketing, partnerships, referral program, user generated content Our team builds affiliate, referral, and influencer programs for companies from scratch. These programs are built to increase revenue, brand visibility, and engagement online. For companies wanting to partner with us to build one of these powerful growth channels, we wanted to give an insight into our process and strategy. If you want to see the results of our previous and ongoing clients, check out our case studies! How Vivian Agency Builds Your Affiliate Program These are the first steps we take when partnering with a company: Alignment on Goals and Expectations Before we start building anything, it’s important to establish a clear line of communication with the company we will be working with. This initial dialogue is crucial for aligning on goals, expectations, budgets, and timelines. We need to understand the company's long-term objectives and how the affiliate program fits into their revenue goals. What is the company hoping to achieve through the program? Brand awareness, sales, or testing new markets? Their answer helps us build a more targeted and effective affiliate strategy. Setting Realistic Budgets and Resource Allocation Budget discussions are critical in determining the scope and scale of the affiliate program. It's important to establish a realistic budget for the company’s affiliate marketing efforts. This includes incentives for affiliates, marketing materials, software tools for program management, and any other resources needed. Clear communication about budget constraints and resource allocation helps avoid any misunderstandings later in the project. The program has to be financially viable for the company... --- ### How to Build an Insurance Referral Program - Published: 2024-02-20 - Modified: 2024-10-11 - URL: https://www.vivianagency.com/how-to-build-an-insurance-referral-program/ - Categories: Affiliate Marketing, Influencer Marketing - Tags: affiliate program, case study, influencer marketing, partnerships, referral program, user generated content Here's how my team at Vivian Agency built a referral program for an insurance company offering travel medical and global insurance products. This program was created to align with the unique needs of digital nomads and leverage the power of word-of-mouth and community recommendations in an industry where trust is paramount. Why Build a Referral Program as a B2C/B2B Startup? This insurance company's decision to partner with Vivian Agency to develop a referral program was a strategic one. Their first product, designed for digital nomads and remote workers, caters to a group that relies heavily on recommendations and online research when making purchases. A referral program taps into this existing trust within the community, making it an effective method for attracting and engaging potential customers. Some additional benefits they considered: No Upfront Cost: Traditional advertising can be expensive and less effective for niche markets. Referral programs, on the other hand, offer a more cost-effective way to market products. There is no upfront cost because affiliate partners get paid only when they sell the product. They are highly incentivized to reach your potential customers. Scalable Growth: Referral programs are inherently scalable. As more satisfied customers refer others, the reach of the program expands organically. Building Brand Advocacy: Engaging current customers as advocates through a referral program allowed them to build a stronger community. Happy customers sharing their positive experiences add credibility and authenticity to the brand. This is very valuable for an insurance product, where trust is crucial. Crafting a Successful... --- ### How to Reach Out to Affiliates and Manage Responses - Email Outreach Templates Included - Published: 2024-02-20 - Modified: 2024-10-02 - URL: https://www.vivianagency.com/how-to-reach-out-to-affiliates-and-manage-responses-email-outreach-templates-included/ - Categories: Influencer Marketing - Tags: affiliate program, influencer marketing, partnerships, referral program, template, user generated content Now that you’ve learned how to build an affiliate program from scratch, you might be wondering - what is the best way to reach out to potential affiliates and influencers? This step should be approached strategically and with an open mind. Learn and implement changes quickly as you go. We’ll walk you through the key steps to effectively reach out to affiliates and manage all of the responses to successfully grow your affiliate program. Before You Start Outreach Before you begin reaching out to potential affiliates, it's crucial to clearly define: 1. Your Affiliate Offering What you plan on offering to your affiliates will shape your email outreach copy, negotiations, and closing contracts. You should have this strictly defined before reaching out to potential influencers and affiliates. Discuss with your team: Your Commission Structure: Decide on the commission rates you'll offer. Whether it’s a flat rate per sale or a percentage of the sale price, your commission structure should be competitive and attractive. Your Product or Service Focus: Know the products or services you want to promote through affiliates. Focus on items that are popular, have good margins, or are unique to your brand. 2. Identify the Type of Affiliates You Want Understanding what affiliates align with your brand is vital. Thoroughly understanding the type of affiliate you want to attract is the first step to being successful with outreach. When selecting affiliates for your program, consider the platform's content longevity and audience engagement. Bloggers and YouTubers are ideal for... --- ### How to Set Up Your Influencer Affiliate Program - Published: 2024-02-19 - Modified: 2024-10-11 - URL: https://www.vivianagency.com/how-to-set-up-your-influencer-affiliate-program/ - Categories: Influencer Marketing - Tags: affiliate program, influencer marketing, partnerships, referral program, user generated content Assuming that you already know the power of influencer affiliate marketing programs and how they can grow your business, here’s a step by step guide to building one successfully. At Vivian Agency, we specialize in creating the structure and strategy of affiliate and referral programs for companies worldwide. Considering the various industries we work in, we can identify the common challenges that businesses face in this area and give you solutions to overcome them. Additionally, we created a checklist you can use while building your affiliate program! Step-By-Step Guide for Building an Influencer Affiliate Program When creating the strategy for your affiliate program, discuss these key components with your team first: Alignment of goals and expectations Before you start building, it’s important to establish your goals, expectations, budgets, and timelines. Revisit your company's long-term objectives and next year’s roadmap to determine how the affiliate program fits into your broader marketing strategy. What are you hoping to achieve through the program? Are you aiming for increased brand awareness or simply more sales? Are you trying to enter and test new markets? This brainstorming session will help you plan a more targeted and effective affiliate strategy. The next discussion points for your team should be: Budget and resources: It’s important to set a budget your team can work with and to communicate the additional workload this will bring to your team members. The budget should consider incentives for affiliates, marketing materials, software tools for program management, and any other resources that might... --- ### Maximizing Affiliate and Influencer Engagement: How to Compensate Creators - Published: 2024-02-19 - Modified: 2024-10-02 - URL: https://www.vivianagency.com/maximizing-affiliate-and-influencer-engagement-how-to-compensate-creators/ - Categories: Influencer Marketing - Tags: affiliate program, influencer marketing, partnerships, referral program, user generated content Every company that builds a successful affiliate program has to keep its affiliates and influencers engaged and excited. These partnerships are crucial for brand promotion and sales generation. By understanding and nurturing their affiliate program, companies can create a mutually beneficial relationship with influencers and affiliates that will help them reach their target audience. How to Tailor Your Affiliate Offering Your affiliate offer is the main strategy that will attract and incentivize affiliates to promote your product long-term. Enhanced Commission Structure A 40% commission is a strong incentive. This high commission rate signals the company's commitment to sharing its success and valuing its partners' contributions. Implementing diverse commission models, such as lifetime or recurring commissions, aligns with different affiliate preferences and business models. For instance, lifetime commissions create a passive income stream for affiliates, fostering long-term loyalty and continuous promotion of your products. Recurring commissions, on the other hand, can motivate affiliates to maintain high performance levels over time. This variety in commission structures caters to a broader range of affiliates, from those seeking short-term gains to those interested in building sustainable, long-term partnerships. Comprehensive Marketing Support Comprehensive marketing support is essential to empowering affiliates and influencers. Providing robust marketing tools allows affiliates to effectively track and optimize their campaigns. Unique affiliate links offer personalized tracking, enabling affiliates to see the direct impact of their efforts. Additionally, a detailed performance dashboard offers insights into various metrics like click-through rates and conversions. This level of support not only equips affiliates with... --- ### Referral Landing Page Examples: How to Attract Affiliates > Check out our top tips and 5 effective referral landing page examples to attract successful brand ambassadors to your affiliate marketing program. - Published: 2024-02-19 - Modified: 2024-12-17 - URL: https://www.vivianagency.com/referral-landing-page-examples-how-to-attract-affiliates/ - Categories: Affiliate Marketing - Tags: affiliate program, influencer marketing, partnerships, referral program, template, user generated content Creating a clear, appealing, and informative landing page is an important step to help you recruit successful brand ambassadors. Are you seeking guidance to structure and design an effective referral and affiliate program landing page to attract more affiliates to join? Look no further! In this guide, we share our top tips and effective referral landing page examples you can inspire yourself from. The Importance of an Affiliate and Referral Landing Page As we mentioned in our previous articles, affiliate, influencer, and referral programs are some of the best growth channels you can invest in. The landing page for these programs plays a crucial role, acting as the first point of interaction between the brand and potential affiliates. A well-designed landing page not only captures attention, but also effectively communicates the program's value, encouraging sign-ups and active participation. What Makes a Great Affiliate and Referral Program Landing Page A great landing page is not just informative, but also engaging and visually appealing. It should: Be aligned with the brand’s identity and values. Use compelling visuals and graphics, like user-generated photos, to create a more relatable and authentic feel. Clearly and concisely present the program's benefits and requirements. Include a strong call-to-action (CTA) that encourages immediate action. Growing the Program and Attracting More Affiliates An effective landing page can significantly contribute to the growth of the affiliate program by: Making it easier for potential affiliates to understand and join the program. Creating a sense of community and belonging, encouraging word-of-mouth promotion.... --- ### Set Up and Launch Your Affiliate Program: Download the Checklist - Published: 2024-02-19 - Modified: 2024-10-02 - URL: https://www.vivianagency.com/set-up-and-launch-your-affiliate-program-download-the-checklist/ - Categories: Affiliate Marketing - Tags: affiliate program, checklist, influencer marketing, partnerships, referral program, template, user generated content To accompany our guide on how to set up and launch an influencer affiliate program, we created this checklist to make the process easier. Simply follow the instructions in our guide and start ticking off these boxes with your team! When you’re done, we would love to see your results and hear any feedback you have about our guide. Step-By-Step Checklist for Setting Up Your Affiliate Program Alignment of Goals and Expectations Best done in an open discussion with your team. Establish clear goals & expectations Set the budget for building, maintaining, and running the program Agree on timelines for launch, reaching out to influencers, making the first campaigns live, and expected month-to-month growth of the program Research Identify your target audience Explore their search behaviors Find relevant keywords Find the ideal influencer types for your niche Analyze Choose the right affiliate partners based on their: active social media channel audience size and engagement brand alignment Create an outreach strategy for influencers and affiliates Create a marketing strategy to promote your affiliate program Build & Launch Decide on affiliate commission structures and incentives Choose and set up your affiliate management software Outline an onboarding process Design a compelling landing page for the affiliate program Create marketing materials and establish brand guidelines Conduct outreach and negotiate with potential affiliates Onboard affiliates into your system Program Management and Payment Manage affiliate commissions and ensure timely payments Maintain regular communication with affiliates Provide ongoing support with fresh marketing materials and campaign ideas This... --- ### Which Companies Will Benefit from Affiliate and Influencer Marketing? - Published: 2024-02-19 - Modified: 2024-10-02 - URL: https://www.vivianagency.com/which-companies-will-benefit-from-affiliate-and-influencer-marketing/ - Categories: Affiliate Marketing, Influencer Marketing - Tags: affiliate program, influencer marketing, partnerships, referral program, user generated content The rise of micro-influencers and niche affiliates shows a shift towards more authentic, community-driven marketing approaches. Additionally, advancements in data analytics and AI are allowing brands to measure the impact of their affiliate campaigns and target specific audiences more accurately. This data-driven approach not only enhances the effectiveness of marketing campaigns but also allows for more personalized and engaging consumer experiences. Investing in influencer and affiliate marketing can be the winning strategy for brand visibility and consumer engagement - but will it work for all companies that try? Dynamics of Influencer and Affiliate Marketing: Is This the Best Strategy for Your Company? Influencer and affiliate marketing is a sustainable growth channel for many leading brands. Influencer marketing capitalizes on the clout of social media personalities to target specific audiences, while affiliate marketing is grounded in performance-based partnerships. This dynamic duo can greatly enhance your brand’s online presence and visibility. Understanding Influencer and Affiliate Marketing Before diving into which companies thrive or struggle in this space, let's define some of the basic terms involved: Influencer marketing: the power of social influence Influencer marketing involves partnering with individuals who have built a substantial and engaged following on social media platforms. Whether it’s a celebrity or a niche content creator, each influencer can help you access a unique audience. The key lies in their ability to sway their followers' opinions and purchasing decisions through authentic storytelling and personal endorsements. Influencer marketing campaigns are highly effective due to the trust and open communication influencers... --- ### Vivian Agency: Insights from Enelin Toneva on Growing Startups and Remote Teams - Published: 2024-02-16 - Modified: 2024-09-30 - URL: https://www.vivianagency.com/vivian-agency-insights-from-enelin-toneva-on-growing-startups-and-remote-teams/ - Categories: Vivian Agency - Tags: affiliate program, Enelin Toneva, influencer marketing, partnerships, referral program, user generated content, Vivian Agency Vivian Agency specializes in building high-performing influencer and affiliate marketing programs. We are experts at leveraging partnerships to amplify your brand presence, and enhance your online visibility and engagement. Meet the Founder Enelin Toneva's experience goes beyond just marketing: she is a thought leader in remote work, advocating for the benefits of a distributed workforce since long before it became a global trend. Her strategic thinking and ability to adapt to changes in a fast-paced industry have been the key to keeping Vivian Agency at the forefront of digital marketing innovations. How Vivian Agency's Team Operates Enelin’s decision to start a remote company came from a simple challenge - finding the best talent for her team without being restricted to a specific country. By managing a remote team, she can tap into global talent and foster a work culture that values autonomy and work-life balance. This approach balances flexibility with productivity, allowing Vivian team members to work from anywhere in the world. Meet our team here! Tips and Best Practices for Remote Team Management With a team that functions entirely remotely, here’s how we make it work: Clear communication: Establishing robust channels and project management systems for communication to ensure clarity. We use Slack for day-to-day communication and client-specific affiliate management tools like LeadDyno, UpPromote, GRIN, ReferralRock, FirstPromoter, AffiliateWP and Pipedrive. Trust and autonomy: Our team is made up of highly motivated and driven people, which makes it easy to foster a culture of autonomy and accountability. Vivan Agency is... --- ### Why Is Affiliate Influencer Marketing Better Than Traditional Advertising - Published: 2024-02-16 - Modified: 2024-10-02 - URL: https://www.vivianagency.com/why-is-affiliate-influencer-marketing-better-than-traditional-advertising/ - Categories: Affiliate Marketing, Influencer Marketing - Tags: affiliate program, influencer marketing, partnerships, referral program, user generated content While traditional ads serve a purpose, they will never generate the trust and community around your brand that influencer marketing can. Leveraging the power of authentic recommendations should be the main marketing strategy for companies in 2024. Numerous businesses come to us in search of an affiliate program because they found that traditional advertisement wasn’t worth it anymore. The influencer marketing industry was valued at $21. 1 billion in 2023, which is almost a 30% increase since last year. This jump reflects the increasing importance of influencer marketing as a growth strategy for companies. A brief introduction to affiliate influencer marketing At its core, affiliate influencer marketing is word of mouth on steroids. What sets this apart from traditional influencer marketing is the use of affiliate links. These are unique tracking links provided to influencers by companies, which the influencers use in all of their content - social media posts, blogs, or videos. When their followers click on affiliate links and make purchases, the influencers earn a commission. This performance-based aspect ensures that companies are paying for effective conversions, making this a highly cost-efficient marketing strategy. Affiliate commission allows you to negotiate the price influencers usually charge for promotions, with the promise of creating a long-term passive income for them. Companies are increasingly turning to affiliate influencer marketing as a vital tool for sustainable revenue growth. Advantages of Influencer Affiliate Marketing Over Traditional Advertising Assuming that you are already determined to make influencer affiliate marketing work as a growth channel,... --- ### Why You Need Affiliate Influencer Marketing for Your Business - Published: 2024-02-16 - Modified: 2024-10-11 - URL: https://www.vivianagency.com/why-you-need-affiliate-influencer-marketing-for-your-business/ - Categories: Affiliate Marketing, Influencer Marketing - Tags: affiliate program, influencer marketing Here’s the best advice I can give for growing companies and startups: affiliate influencer marketing will scale your business faster than any traditional advertising. If you’re hoping to enhance your brand presence, expand your audience, and drive sales, affiliate marketing is the way to go. Let’s dive into why affiliate influencer marketing is not just a social media trend, but a fundamental component of sustainable growth. 1. Positive Branding and Brand Awareness Standing out is not just about being seen; it's about being remembered for the right reasons. This is where affiliate influencer marketing truly shines. Enhance Your Brand Image By partnering with influencers who align with your brand's values and aesthetic, you create a symbiotic relationship that enhances your brand's image. When an influencer shares their positive experiences, it resonates more deeply with their target audiences than traditional advertising methods. Influencers can showcase your products in action, share their personal experiences, and highlight the unique features that set your brand apart. This narrative approach to branding creates a compelling story that audiences are more likely to remember and share. Conversations Around Your Brand Influencers often engage with their followers through comments, stories, and DMs, creating a sense of community around your brand. This direct engagement brings a human element to your brand, making it more relatable and trustworthy. 2. Reaching New Audiences Collaborating with influencers allows you to tap into their extensive networks, reaching audiences that you might otherwise not have access to. Influencers come from various backgrounds and... --- ### Objectives Achievable with Influencer Marketing and How - Published: 2024-01-03 - Modified: 2024-10-02 - URL: https://www.vivianagency.com/objectives-achievable-with-influencer-marketing-and-how/ - Categories: Influencer Marketing - Tags: influencer marketing, marketing tool, objectives achievable As we explore influencer marketing, we realize there are various goals that can be attained. This marketing tool has evolved into a crucial element for brand success in the digital era, propelling everything from brand recognition to sales increase. The impact of content creators on purchasing choices is remarkable, with a significant percentage of consumers influenced by their endorsements. For entrepreneurs aiming to enhance their brand's position and sales, influencer marketing provides a hopeful avenue. Increasing Brand Awareness (Influencer Marketing) Influencer marketing is crucial for boosting brand awareness. Influencers, with their ability to reach vast and engaged audiences, can introduce a brand to new consumer groups in an authentic and appealing way. This strategy is particularly effective for emerging brands or those looking to enter new markets. Collaborating with influencers who share the brand's values and style can result in stronger and more enduring brand recognition. Generating Sales and Leads Sales and lead generation is another objective that can be achieved with influencer marketing. By using influencers to promote products and services, brands can convert followers into customers. Influencers, through affiliate links, discount codes, and exclusive promotions, can encourage their followers to make purchases, which can significantly increase sales. Additionally, influencers can drive traffic to the brand's website, generating leads and enhancing business opportunities. Enhancing Customer Loyalty and Engagement Among the objectives that can be achieved with influencer marketing is the enhancement of customer loyalty and engagement. Influencers can help create a community around a brand, increasing consumer loyalty and... --- ### Use Cases of Influencer Marketing - Published: 2024-01-03 - Modified: 2024-10-02 - URL: https://www.vivianagency.com/use-cases-of-influencer-marketing/ - Categories: Influencer Marketing - Tags: brand image, product launches, use cases The use cases of influencer marketing are varied and can be adapted to different marketing objectives and target audiences. This strategy, which involves collaborating with influential personalities on social media to promote products or services, has proven effective across various industries and scenarios. From increasing brand recognition to driving specific sales, influencer marketing offers a range of possibilities for companies seeking to connect with their audience in a more authentic and personal way. Product launches (use cases) One of the most common use cases of influencer marketing is the launch of new products. Influencers can be powerful tools for generating excitement and anticipation around a new product. Influencers can introduce the product to their audience, showcasing its features and benefits in an attractive and personal way. Here are some tactics that can be implemented: Social media posts highlighting the product. Stories or videos showing the use of the product. Exclusive offers or discount codes for the influencer's followers. This strategy can result in rapid dissemination of the product, increasing its visibility and generating interest before and during the launch. Building and Strengthening Brand Image Another use case of influencer marketing is the building and strengthening of brand image. Influencers can help convey a brand's values and personality to their audience. By collaborating with influencers who share the brand's values, companies can reinforce their image and increase their credibility. Here are some tactics for this case: Long-term campaigns with influencers who represent the brand's values. Collaborative content that showcases the brand's... --- ### Why Influencer Marketing for Your Brand > In a world where brands fiercely compete for attention, an important question arises: why should you consider influencer marketing for your brand? - Published: 2024-01-03 - Modified: 2025-05-09 - URL: https://www.vivianagency.com/why-influencer-marketing-for-your-brand/ - Categories: Influencer Marketing - Tags: brand, influencer marketing In a world where brands fiercely compete for attention, an important question arises: why influencer marketing? This strategy, which has gained strength in recent years, has become a key tool for effectively connecting with audiences. Influencers, thanks to their ability to generate trust and credibility among their followers, represent a valuable bridge between brands and consumers. A recent study found that a significant proportion of social media users trust influencers more than traditional celebrities, highlighting the importance of these new players in the marketing world. Benefits of Influencer Marketing Influencer marketing offers multiple advantages that can be decisive for a brand's success in today's market: Credibility and Trust Influencers have revolutionized the way brands interact with their audiences. They establish a relationship of trust with their followers, which allows them to significantly influence their purchasing decisions. This trust is fundamental to why influencer marketing is so effective. Segmentation and Focus Influencers often have a niche focus, allowing brands to target specific market segments. This specialization ensures that the brand's messages are received by a more receptive and committed audience, increasing the effectiveness of marketing campaigns. Cost-Benefit Relationship Compared to more traditional methods, influencer marketing is notably cost-effective. The cost per engagement on platforms like YouTube highlights this efficiency, offering a significant return on investment at a relatively low cost. Comparative Analysis Between Traditional Marketing and Influencer Marketing Discover the key differences between traditional marketing and influencer marketing, and understand why the latter is increasingly preferred by brands. Costs and Return... --- ---